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Google Ads: How To Boost Revenue & Optimize For Offline Sales

Wednesday, June 21 at 2 pm ET

Looking for ways to scale your Google ads account and advance your strategy?

Are you optimizing for offline actions, too, like calls and sales?

Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI.

In this webinar, you’ll learn:

  • How to change your campaigns to optimize offline actions rather than only on the “online” activity.
  • The best ways to track the clicks to conversion, then optimize based on actual revenue.
  • How the Google Click Identifier (GCLID) works and how this is crucial for Google ads offline optimization.

Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, together with CallRail’s Product Marketing Manager, Amelia Northrup-Simpson, will discuss ways you can Google ads along with other tracking systems to start optimizing your offline activity.

Sign up now, and start shifting your focus more on actual sales.

Can’t join us live? Register anyway and we’ll send the recording and slides later that day.


Michael Scott

Michael Scott

Paid Ads Marketing Strategist, Manticore Marketing
Amelia Northrup-Simpson

Amelia Northrup-Simpson

Product Marketing Manager, CallRail


Loren Baker

Loren Baker

Founder, Search Engine Journal