Wall Street Journal 3.0 Redesigns : Where’s the Social Media Optimization?

SMS Text

The Wall Street Journal has gone and redesigned again, in what they are claiming to be WSJ 3.0, and are offering free access to their entire site today.

The new WSJ is a little less bloggy in design but not at its core. With new blogs, podcasts and search technology the site is quicker and lends to ease in navigation.

At first glance however, I’m noticing a critical lack in social media optimization of the Journal’s internal stories. Sure, they do a good job with the Technorati powered BlogWatch and Blogosphere Search, but where are the Digg, del.icio.us and NewsVine social news sharing icons?

Sure, the bulk of the WSJ coverage is subscriber only, but wouldn’t subscribers also benefit by seeing links and coverage of WSJ articles within the social news-osphere?

Greg Jarboe at Search Engine Watch reminds us all to take a good look at WashingtonPost.com for a well SMO’d national news site.

Sure, since WashingtonPost.com is open to the public and monetized via advertising, proactive use of bookmarking and social news sharing ‘call to action’ buttons make much more sense than WSJ using them. Guess we’ll have to join Mr. Jarboe and play the waiting game to see which model prevails, the paid walled garden with an occasional loose brick for peeping in, or the open and well sponsored playing field.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Cameron Olthuis

    Personally I don’t think it’s a necessity for the large news sites to have those icons. Their stuff will get submitted to the social news sites either way, since they already have a huge readership. I think adding comments and trackbacks would do them a lot more good. The Technorati stuff is better than nothing but not sufficient in my opinion. I’d also like to see them link out more and “participate” in the conversation, I think they are still trying to control it.

  • Loren Baker, Editor

    Good points Cameron. I too would like to see the major news sources do more outbound linking. Seems that when they spin off internal blog projects, the writers/editors are a bit more generous with their linking to other blogs, discussions, references and sources.

    As for the main news pages or wire service news organizations, a decent link is hard to come by. But when you do, it’s priceless 🙂

    Perhaps such is the argument of having a good PR firm and sound press contacts… the ability to spin the links into the larger stories.

    When I think of our circle and the companies who have done so, SEOmoz, Shoemoney, Danny Sullivan and Andy Beal’s days at KeywordRanking come to mind.

  • Burt Leavenworth

    “If it aint broke, don’t fix it”. The Journal ignored this dictum with predictable results. I don’t like the
    new fonts, can’t find ‘Most Competitive Rates’ in
    the business section, and what the hell happened to
    ‘Letters to the Editor’? Did it get buried? The only
    good idea was returning Pepper & Salt to the editorial page. The editorial page is still the main
    reason I like the Journal, but the new look stinks