1. SEJ
  2.  ⋅ 
  3. News

Twitter To Roll Out Notifications For Search Terms

A new feature rolling out to Twitter will let users opt-in to notifications about tweets containing specific search terms.

Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms.

When subscribed to a search term, users will receive alerts as new tweets with that word or phrase are published.

This feature was discovered in a pre-release version of the Twitter mobile app by Android developer Dylan Roussel:

Called ‘Search Subscribe,’ this addition to Twitter is being prepped for a future version of the mobile app.

It looks like a feature taken straight from TweetDeck. Considering the last remaining TweetDeck app will be shuttered next month, it’s nice to see one of the app’s best features live on elsewhere.

Search Subscribe looks simple enough to use. Roussel’s tweet shows the two-step process for setting up notifications.

Enter a word or phrase into the search bar and tap on the bell icon on the right. Twitter will then display a message letting you know you’re subscribed.

Roussel notes he hasn’t received any notifications yet, so it’s not known what the notifications will look like when the feature eventually launches

It’s also not known how frequent the alerts will be sent out.

On one hand, this could be a helpful way to keep track of things like brand mentions. You could subscribe to tweets containing your company name and get alerted even when people don’t @mention you.

On the other hand, depending on how notifications are delivered, this could be an intrusive nightmare if you subscribe to a term that gets tweeted about dozens of times a minute.

Will Twitter notify users about every tweet, or just the top tweets?

Perhaps Twitter will offer the option of customizing notifications so you can set your desired frequency.

We’ll have to wait until the feature rolls out to know for sure. It’s currently available in Twitter Alpha, which is typically recommended for use by developers.

It will be available more broadly in a future update, which could be the next update or a few versions down the line.

Featured Image: Sandy Herta/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Twitter To Roll Out Notifications For Search Terms

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.