Twitter is back with more tips on writing effective tweets, this time with a focus on announcing new products.
Last month, Twitter’s Joe Wadlington shared tips in a video demonstrating the difference between good and bad tweet copy.
Wadlington recently published a similar video about good and bad tweet copy from the perspective of a business sharing news about a product launch.
Here’s the example provided of the “bad” tweet copy:
These were highlighted as areas of improvement in the above tweet:
- Too long: With a tweet this long you run the risk of users losing interest before they finish reading.
- Redundant emojis: Using a calendar emoji in a tweet about a calendar is unnecessary and repetitive.
- Filler words: Words like “very,” and other types of filler words, can be removed to shorten the length of the tweet.
Based on Wadlington’s recommendations, here’s what a more effective tweet would look like.
The following changes were made in the example above:
- The length of the tweet was significantly shortened.
- A line break was added where text was removed, making the tweet easier to read.
- The calendar emoji was replaced with a confetti emoji.
- A clear call-to-action is used at the end.
See the full video below:
Do you know what makes for effective Tweet copy?
— Twitter Business (@TwitterBusiness) March 9, 2020