How Tweeting Can Cure Your Hunger : Twitter & Restaurant Marketing

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Twitter is a great tool to promote discounts and deals, but I often wondered when will restaurants and clubs are going to take advantage of this great micro-blogging site? This is what I would do if I were a restaurant or club owner to get the most recent specials, deals and discounts out to yet another area of social media.

Restaurants could take full advantage of Twitter by mentioning their daily or weekly specials.

  • If you had a special going on all one would need to do is tweet their followers the latest yummy meals.
  • Taking this idea to another level, a restaurant could even get their followers help promote your restaurant for you!
  • A restaurant could say that 50% one entrée for their followers.
  • If you were a chain, this would be bonus, because people nationwide or globally in fact could take opportunity of this deal and share it with their followers, thus making the restaurant gain a larger audience.

As mentioned on Mashable, Maggiano’s recently promoted a gift certificate using Twitter by having the people who would follow @Maggianos and tweet “Follow @Maggianos by 5pm CST to be entered to win $100 in Maggiano’s gift certificates.” This was a great way to promote not only the restaurant, but to gain followers who would be constantly waiting for the next deal or offer.

maggianos twitter

Another way Twitter could be used to promote a business is if you’re a new club or bar. The week before a bar owner is promoting a party, fundraiser or even an opening could use Twitter to gain followers and hopefully turning them into customers. Clubs could tweet “Follow @Me and direct message me your e-mail address, so we can send you the free entry password in to the club!” This way you can get customers in the door and voila!

Hopefully, these industries will catch on and gain the true benefit of what Twitter can do for restaurants and clubs and how they can tweet people through their doors.

Victoria is an Internet Marketing Specialist for LinkShare Corporation. She works on Search Engine Optimization for various proprietary sites, one of which is You can also see her ‘needs attention and will get to it blog,’ at

Victoria Edwards
Victoria Edwards has been working in SEO and Social Media for eight years and currently works for GuideWell, a health and wellness e-commerce startup, based... Read Full Bio
Victoria Edwards
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  • Harold

    Rock on! Yes, I am tracking with you. You are so right that twitter is a powerful marketing tool for gaining customers and marketing to them. It helps turn eating into an experience and experiences build customer relations and loyalty and keep them coming back for me.

  • Colin Alsheimer

    I’ve co-founded a website that deals only with adding local bars and restaurants, and then listing their happy hour specials. The state of restaurant and bar web usage, even from just a website standpoint is pitiful – let alone social media!

    That said, we run a twitter account in conjunction with the website, and that’s had good response whenever we tweet about local, current specials. The Internet holds so many possibilities right now for local businesses, especially bars and restaurants.

  • YouPage Ltd

    Hi, Great post! You might be interested in taking a look at

    Social Networks and Microblogs primary use is to exchange messages between people and as such do not generally have the intent of say search. This means that as it stands they will never be as good as search engines for attracting new customers.

    Microblogs and Social Networks are however very good for communication and therefore excellent tools for retaining existing customers. This area is where search engines are not very strong.

    The solution for local appears to be a hybrid Search & Social service.

    With YouPage we have built a local Microblogging service that provides all the user communication benefits of a Microblog but also the business benefits of a search engine to help service providers attract new and retain existing customers.

    This is achieved by providing a means for businesses to see what people are looking for in real-time and reply immediately by way of a Microblog.

    There has been much talk recently about real-time search engines which tend to focus on being able to see what people are blogging about as it happens. A more relevant real-time search for local would be providing the ability to see in real-time what people are looking for and offering businesses the ability to respond.

    To see YouPage is action visit our link. To see what people are searching YouPage for right now click the “Real-Time Search” link.

    The YouPage Team

  • Robert Dominguez, The Restaurant Mentor

    Great article! I have been pushing all of my clients to use twitter.

  • Shelley Ellis

    Follow a host of restaurants on Twitter @wheretodine ( They are all using Twitter for marketing. This profile was set up so that I could share great ideas with the restaurants I set up on Twitter. It has turned into one of the most fun and interesting Twitter profiles that I manage.

  • Andy

    You need to take some time to do some editing, as your blog is littered with typos.

    As in: “but I often wondered when will restaurants and clubs are going to take …” Huh?

    Or: “A restaurant could say that 50% one entrée for their followers. ” You mean 50% OFF, right?

  • Phil

    Twitter is a good idea however I am not sure if the time involved with its management provides a good enough ROI. Typically the dining population does not use Twitter or even knows what it does. For a younger audience, this could prove beneficial however with an older audience I do not see it worth the restaurant’s time.