Twitter Now Supports Animated GIFs: Why This Is Good For Marketers

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Twitter made an announcement today that many of us have all been waiting for: You can now share and view animated GIFs on and on Twitter’s iOS and Android apps.

The announcement came in the form of a tweet from Twitter’s Support team, and appropriately enough it included an animated GIF as well.

Previously, if you wanted to share a GIF on Twitter, you had to upload it to a third-party (like Imgur) and then share the link. Starting today you can upload and view them directly on Twitter.

GIFs won’t animate automatically in your feed like they do on Tumblr, for example. When a GIF is shown there will be an overlay of a white play button, simply click on the GIF to play it right in your feed.

Why This Is Good For Marketers

The ability to tweet animated GIFs presents new opportunities for content marketers on Twitter. Take a look at how businesses are using Vine to market themselves, those 7 second videos can easily translate into animated GIFs.

GIFs stand out in the Twitter feed just like images do. They can capture the attention of your audience and communicate your message in a way that’s quick and easy to digest.

Perhaps one of the best things about GIFs is that they can communicate emotions. Anyone who spends even a small amount of time on Reddit knows how GIFs can be used to convey the emotion behind a situation. It’s difficult to capture emotion in 140 characters, adding a GIF to your tweet now makes it easier than ever.

Adding a GIF to Twitter works just like uploading any other kind of image, so there’s nothing new to learn when it comes to using them. For a great sourse of animated GIFs to add to your tweets, I recommend the r/Gifs subreddit.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Warren

    This really is great news for digital marketers. So much data out there which shows the positive impact gifs have on a campaign. Thanks for the info Matt!

  • Anthony

    Cool! I just hope people don’t overuse gifs as they can be quite an eyeful! 🙂

  • Kelsey Jones

    Awesome. Now if we could only have gifs in the SEJ comment section…

    *imagine a Single Ladies Beyonce gif here*

  • Lakhyajyoti

    It is great feature added by Twitter. I have already shared a gif image with my twitter followers. Thanks for the share.

  • chatmeter

    Marketers can definitely use this to their advantage to break into the millenials crowd. GIFs have become huge with the generation, just look how successful Buzzfeed has become! If marketers can use these GIFs in a funny way, then it’ll be a success.

  • sunnybatra

    Hi Matt!
    Awesome.Nice to meet you.The way I see it you can upload and view them directly on Twitter.It was very useful for me. Keep Such sharing ideas in the Future. Thank you for your good information.

  • sunnybatra

    Hi Matt!
    WOW. It’s amazing Article. It was very useful for me. Keep Such sharing ideas in the Future.In my humble opinion the ability to tweet animated GIFs presents new opportunities for content marketers on Twitter. Thanks for nice article.