On Friday afternoon, a Twitter blog post announced new restrictions related to how third-party developers are permitted to use the Twitter API. Although Twitter’s blog post did not provide specific details concerning the new restrictions, by Friday evening, LinkedIn had announced that Twitter users’ tweets were no longer being displayed on the world’s largest professional network. Ryan Roslansky, the Director of Product Management at LinkedIn, posted the following to the LinkedIn blog regarding the change:
“Consistent with Twitter’s evolving platform efforts, tweets will no longer be displayed on LinkedIn starting later today. We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections. Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn.”
Michael Sippy, a Product Manager at Twitter, wrote:
“These efforts highlight the increasing importance of us providing the core Twitter consumption experience through a consistent set of products and tools. We’re building tools for publishers and investing more and more in our own apps to ensure that you have a great experience everywhere you experience Twitter, no matter what device you’re using.”
Since Twitter is considering going public in the next one to two years, the company is focused on driving user engagement and increasing revenue. By restricting API usage and “encouraging” developers to “build into Twitter,” they will be able to serve more advertisements to users. Twitter has shown an exceptional ability to monetize mobile users, and it is planning to launch its advertising products in 50 countries by the end of the year.
For users who want to continue sharing updates on LinkedIn and Twitter simultaneously, simply initiate the conversation on LinkedIn, check the box next to the Twitter icon, and click share. By doing this, both the LinkedIn connections and Twitter followers will see the post.