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Twitter to Filter Out Negative Tweets in Search Results

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Matt Southern
Matt Southern SEJ STAFF
Twitter to Filter Out Negative Tweets in Search Results

Twitter is ramping up its efforts to filter out negative tweets in searches and conversations.

The algorithms Twitter uses to rank tweets will now take into account negative signals, which includes such factors as:

  • Tweets sent by accounts with unconfirmed email addresses
  • The number of accounts created by the user sending the tweets
  • Tweets sent by accounts which repeatedly mention other accounts that aren’t following back
  • IP addresses
  • Whether a particular tweet prompted users to block the account that sent it

Twitter’s new approach to ranking tweets will not take into account the actual content of tweets. That’s because some troll-like behavior may good natured, and not have malicious intent behind it.

By not taking into account the content of tweets, Twitter can roll out these changes worldwide because language will not be a factor.

Rather than completely removing tweets with negative signals, Twitter will filter them out by hiding them behind a “see more replies” button.

In testing, it was found that filtering negative tweets led to a 4% decline in abuse reports from search, and an 8% decline in abuse reports from conversations.

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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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