TweetLevel: Making Sense of Twitter Influence Beyond SEO

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For Twitter users with narcissistic tendencies, TweetLevel is, just like Klout, a pat on the back. Because it only analyzes Twitter, TweetLevel may seem a rather “limited” tool too. However, unlike Klout, TweetLevel was designed to offer Twitter intelligence, and that’s something that few other social media analytics tools give you at no cost.

TweetLevel SEJ

Tweeter Scores

Like many other Twitter influence calculators, TweetLevel shows scores computed based on proprietary algorithms – about forty, in this case. The four scores revealed by TweetLevel go beyond influence, also revealing popularity, engagement and trust.

You can see these scores for any Twitter user, without ever having to give TweetLevel access to your Twitter account, simply by entering someone’s Twitter handle into the Check a TweetLevel field. TweetLevel will take it from there, processing Twitter data, and revealing, in less than 30 seconds, everything you need to know about a certain tweeter. This is not limited to scores. You will also see what type of “influencer” a specific Twitter user is; who are the most influential tweeters retweeting updates by that user; which are the latest tweets; the user’s number of tweets per day; the times of day when the user tweets; and, finally, the most used keywords used by the tweeter, displayed as a word cloud.

In-depth Analytics

This last aspect is very powerful for SEOs and social media marketers. Seeing what an influential Twitter user tweets about is paramount in optimizing content. You can click on any keyword in the word cloud, to get more in-depth reports. But you don’t depend on the word cloud to choose a keyword: TweetLevel allows you to analyze everything from topics and #hashtags, to full URLs.

TweetLevel SEO

TweetLevel will reveal results for any given keyword/topic for a time frame of 30 days. But you can refine that search, and analyze only tweets for the time frame of your choice. Or, you can click on “advanced search” to fine-tune results according to other parameters, like language, Twitter user, tag, specific URL and so on.

The data provided by TweetLevel gets more valuable once you find out who are the top 100 most influential Twitter users (by share of voice) talking about a certain topic. To receive a clear ranking of all of them, you will only need to insert your email address, which, according to a TweetLevel disclaimer, will not be kept on file. The email address is necessary as it could take up to six hours for TweetLevel to compute scores for 100 users.

This looks like plenty of data, but what would it mean without the most popular URLs related to the topic you want to analyze? TweetLevel reveals them, and if you want to get data for those too, you are just a click away from even deeper statistics.

TweetLevel URLs

Social Metrics Matter for SEO

TweetLevel was created by @jonnybentwood and @alexparish at Edelman, to give PRs a tool to measure influence on Twitter. But this tool is equally valuable for SEO professionals. Knowing what people like to share on social networks is imperative for SEO: content must be optimized for people. You need to keep up with the most popular topics to engage conversations. You need to identify influencers in your niche to get your message across. As Jonny Bentwood, Director and Head of Influencer Engagement at Edelman, told Search Engine Journal:

SEO is not just about amplifying your content through keywords – that is just the basics. Great SEO comes through ensuring that real people spread the value. Social media influencers help spread your information – therefore understanding who they are, and engaging with them appropriately, is a critical success factor.

Years ago, when Twitter launched, some SEOs argued the social network’s “SEO value” looking just at the weight of the links shared on Twitter, and the fact that these were rel=nofollow. But now, the “nofollow” value in Twitter links no longer matters. With Bing upfront about using social media signals in ranking websites in its SERPs, how long before all search engines will admit to look at number of shares to do the same?

Mihaela Lica Butler
Mihaela Lica Butler is senior partner at Pamil Visions PR and editor at Everything PR. She is a widely cited authority on search engine optimization and public relations issues (BBC News, Reuters, Al Jazeera and others), with an experience of over 10 years in online PR.
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  • Eric Scism

    I think Twitter has long been undervalued when it comes to SEO. It’s a great way to supplement your link building especially if it’s incredible content. I’m going to have to go take a look at some of the most influential people out there in my niche and make sure they’re following me 🙂

    • Mihaela Lica Butler

      I did too… but I find TweetLevel even more valuable for topic research.

  • Philip Sheldrake (@Sheldrake)

    Hi Mihaela,

    There is no scalable facility to ascertain who or what caused someone to change their mind or behaviour. (Heck, sometimes we don’t even know our own minds!) We cannot, therefore, compute someone’s influence. We can’t even treat the outputs of these algorithms as “potential to influence” or, as some critics propose, popularity. They are typically a relative score for the propensity for an individual to have his or her stuff shared / retweeted, or referenced. And even then they don’t always distinguish between +ve (“awesome”) and -ve (“you have to be joking!”), or at least disclose the statistical basis on which such sentiment is determined.

    But the network science these services undertake could turn up some useful insights on three conditions: 1. we get to see the algorithms inside today’s black box; 2. we get to test the claims made for such services empirically.; 3. we understand how to measure the success of any tactical decisions based on the output of such services.

    Indeed, you could argue that these three conditions alone differentiate someone worthy of the moniker “professional” from the rest of the pack. Then, and only then, will we begin to appreciate the qualified value such a service might deliver. Then and only then will we be able to report back such quantities with the caveats our employers and clients expect of all professionals in their employ.

  • Salman Zaib

    Awesome and informative post. SEO works fine with social sites.