Textbroker Offers Multi-Lingual, Customized Content for Marketers

SMS Text

In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Textbroker CEO Phillip Thune about his company’s content marketing services, as well as some international content marketing strategies.

In their conversation, Thune explains that Textbroker fulfills advertisers’ content needs through their network of thousands of freelance authors. “Companies come to us if they need blog posts, product descriptions, basically any kind of custom written content,” Thune told us.

To find out more, watch the video below:

These are some key takeaways from the video:

  •  Textbroker offers a wide variety of content and provides written content in a number of different languages, including English, Spanish, French, German, Portuguese, Italian, Dutch, and more.
  • When developing a multi-lingual or international content strategy, Thune says that many companies opt for different domain names, however, he says to be mindful of duplicate content because it is unclear how search engines treat translated content.
  • Like many content marketers, Thune advises that quality content is key to any successful content marketing strategy, and that keywords should be top of mind when it comes to creating content and sharing it.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews from AdTech 2013.

Murray Newlands

Murray Newlands

Murray Newlands FRSA is an entrepreneur, investor, business advisor and speaker. Newlands is also an adviser to the Draper Nexus Network of Things Fund that invests in IOT companies. He advises entrepreneurs and start-ups on various subjects from funding to growth strategies. Newlands received a Bachelor of Laws and he is qualified as a Lawyer. He gained his Green Card by being recognized by the US government as an “alien of extraordinary ability.” Newlands is the author of “Online Marketing: A User’s Manual” published by John Wiley & Sons. Murray regularly contributes to Forbes and Entrepreneur. Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People based in Palo Alto.
Murray Newlands
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  • Agreed content in different languages is good for regional websites.