StumbleUpon Starting Up Again, Goodbye eBay

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The StumbleUpon blog has officially announced that the social bookmarking site is no longer a part of eBay. SU was acquired by eBay sometime in 2007 for $74 million and except for some minor site changes, StumbleUpon just lived on its own, gathering a significant number of followers.

According the Official StumbleUpon blog, the site’s ownership is now back to founder Garrett Camp and co-founder Geoff Smith together with some private investors.

An official press release stumbled upon by Kara of All Things D explains the reason for the buy-back as:

We are grateful to eBay for its guidance. However, we realized there were few long-term synergies between the two businesses. It is best for us to part ways and focus on our respective strengths,” said Camp. “This change makes it possible for StumbleUpon to continue to innovate and focus on becoming the Web’s largest recommendation service.”

StumbleUpon’s Garrett Camp hopes to reengineer the site into becoming the web’s largest recommendation engine and getting back SU from eBay is the only way the site could get back to its feet.

With a bright future up ahead for SU, expect the social bookmarking/social recommendation niche to come alive again. Digg just got some media hype when it released its controversial toolbar. Both Twitter and Facebook are also being used as a recommendation site of sorts by its members . Delicious, Technorati and the SEO-specific Sphinn as well as other social bookmarking/recommendation sites are all alive and kicking.

Let’s see how StumbleUpon can get back on its feet and re-establish itself as a force to contend with in this social niche. A StumbleUpon iPhone app could be good start perhaps?

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
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  • This is wonderful, I love Stumbleupon and am glad they are going back to their roots. Best wishes to them. Nice article.

  • Can’t say I’ve been thrilled with some of the recent changes with SU. It seemed that the people running the site had trouble figuring out a direction for the site and they were trying things without thinking them through. I look forward to see what comes next, no doubt some cool new innovations. Congrats on the buy back!

  • I’m really excited about this, I suspect we’ll get a lot of the old value back to stumble upon

  • thanks for great information…..stumbleupon is best socialmedia

  • I must admit, I had no idea eBay had even purchased SU, but I can say that I’m happy they don’t have it anymore. Not a big eBay fan and if SU can start to outpace Digg, which I think they can, then we’ll have something very cool on our hands.

  • Sounds like a good move to me. It doesn’t sound to me like SU and Ebay have much in common so this certainly makes sense. Garret & Jeff if you’re reading this, can you please put a feature that allows us to see how many stumbles a particular submission gets? 😉

  • I’m all for focus, focus, focus. This will be great for SU, my favorite social media service .. well after Twitter. 🙂

  • SU is so 5 years ago…the people that remain are stale and stagnant. ( another picture of a flower and tons of really bad photography and poetry pleeeeze)

    I do however have faith in what Garrett Camp can achieve he was ahead of the curve. A complete overhaul is in order and maybe just maybe they can pull it off.

  • Vlad

    My entire web surfing experience is heavily dependent on SU. It led me to thousands of sites I would probably never find myself and it’s pretty good in providing me with excellent choices. I’m glad it won’t be swallowed by a much bigger company with no significant interest in improving it’s services. It would be like what happened to Harley Davidson when it was bought by AMF.