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The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself

Watch this data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself

Most brands don’t know they’re wasting money on branded ads. Are you one of them?

What if your Google Ads strategy is quietly draining your budget?

In this data-backed session, you’ll learn:

  • Why CPCs rise even without competitor bidding
  • How to detect branded ad waste in your own account
  • What this hidden flaw is costing your brand
  • Tactical strategies to reclaim lost budget and improve your results

Many advertisers are paying high CPCs even when there’s no real competition. It’s often because they’re unknowingly bidding against themselves.

Stop wasted spend before it eats into your performance. Watch this on-demand webinar with Jenn Paterson and John Beresford from Brand Pilot AI as they explain The Uncontested Paid Search Problem and how to fix it.

Why this matters:

Brands are overspending on Google Ads without knowing the real reason. If you’re running branded search campaigns, this session will show you how to identify and fix what’s costing you the most.

Watch on demand to protect your spend and improve performance now!

View the slides below or check out the full webinar for all the details

Join Us For Our Next Webinar!

Benchmarking the Future of AI Search: 2026 Insights on AEO & AI Overviews

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, the industry’s first comprehensive study on AI search performance across 10 industries.

SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal

Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. ...

Watch on demand and stop paying high CPCs when there’s no competition!