Star Wars Revenge of the Sith Creates Huge Buzz Among Blogs
Even before its opening day, “Star Wars: Episode III – Revenge of the Sith,” has sustained a higher level of “buzz” and word-of-mouth among bloggers than any other movie scheduled for 2005 or either of the year’s top-grossing films, Intelliseek’s BlogPulse.com reported today.
BlogPulse, a blog measurement portal, tracks key trends, personalities, popular phrases, tracks nearly 11 million blogs for its blog buzz analysis. According to a release BlogPulse has tracked the following blog buzz on the new Star Wars flick : From November 2004-March 2005, “Revenge of the Sith” has maintained a near-steady level of discussion each day in .2% of all blogs, spiking to 8% and rising in the early weeks of May.
“Revenge of the Sith” also has been discussed more by bloggers than 2005’s other planned big-name movies, including “War of the Worlds,” “Harry Potter and the Goblet of Fire,” and “Charlie and the Chocolate Factory.”
Darth Vader, whose turn toward the dark side is chronicled in the final episode, receives more “buzz” than the other two leading characters, Jedi Knights Luke Skywalker and Yoda.
“What we’re witnessing is genuine, organic, and highly evangelistic word- of-mouth behavior among excited fans,” said Pete Blackshaw, Intelliseek’s chief marketing officer. “They are building terrific momentum on blogs and message boards, and the intensity of what we call consumer-generated media (CGM) before a film’s launch can have a huge impact on box office sales, merchandising potential, and even post-movie DVD sales.”
