#SocialChat: The Little Social Sites You Should Not Overlook

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On Monday, November 12, the #SocialChat crowd gathered to welcome Monica Wright (@monicawright) for a round in the hot seat to discuss some of the social media sites often overlooked by businesses looking to get a little more out of their online marketing.

Monica Wright is a veteran online marketer specializing SEO and social media, and has worked with national and regional clients in a wide variety of industries including hi-tech, hospitality and tourism, and higher education. Her core strengths are building audiences and visibility using search and social channels, as well as diagnostic SEO. She shares her expertise by speaking at industry events such as SMX, SMX Advanced, PubCon and serves as Social Media Editor for Search Engine Land and Marketing Land.

For those of you planning to attend the SMX Social Media Marketing Conference in Las Vegas in December, Monica will be moderating a panel on social sites you shouldn’t overlook.

Q1 @MonicaWright what are some of the smaller or more niche social sites marketers should consider?

Monica: Well smaller/niche depends obviously on your business. The criteria is understanding your audience, and how they respond. Social media [is] not a one-size-fits-all. For example, for Search Engine Land, we have a pretty significant Tumblr following, and less so on Pinterest. It’s impossible to master all of them; it would drive you crazy. No time.

Q2 @MonicaWright along with Twitter, FB, & LI what social sharing options should be set up for blogs?

Monica: Again depends on the blog. Many find a fit with Pinterest, especially retail or image-driven businesses. Definitely G+ is a must for blogs. Stumbleupon is still a great way to share, because it’s easy. Tumblr is gaining. Personally, I find myself going in waves of networks, sometimes G+, sometimes Twitter, sometimes Facebook. People on G+ are prolific. Hangouts On Air has potential, just as YouTube changed video, now you can engage specific audiences.

Q3 @MonicaWright are there any niche sites that rock for B2B marketing?

Monica: Niche for B2B, good question – definitely LinkedIn, I don’t think we give it enough credit. I see so much on Slideshare lately. LinkedIn and slideshare share content since the acquisition. Although you don’t hear about it as much as when it first launched, Quora is still out there helping people get answers to their questions. One of my favorite B2B marketers for SEO &social is Derek Edmond. He writes brilliantly. See here: http://searchengineland.com/author/derek-edmond …

Q4 @MonicaWright Pinterest is great for weddings, home decore, & SHOES.  Who else can benefit from a Pin presence?

Monica: Pinterest is not just for fashion and shopping. People curate content via Pinterest. We have curated content around the Olympics, the elections, different ways for people to consume topics and ideas. I like Pinterest for aggregating content in ways that you may have not thought of.  They remind me of Jeopardy topics.

Q5 @MonicaWright What kinds of businesses are getting a huge payoff from a presence on Tumblr?

Monica: There are news organizations on Tumblr. I’ve seen/learned breaking news via Tumblr just as on Twitter. I mostly follow News and Tech on Tumblr. Following sites like npr, cnet, digitalthoughts, etc. The Tumblr dashboard makes consumption easy.

The group mentioned several sites that you might be interested in checking out:

On Monday, Nov. 19, Patrick McKeown (@pjmckeown) will be warming his buns in the hot seat to discuss the ins and outs of social media automation. McKeown will also be speaking on this topic at SMX Social.
Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
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  • http://InboundMarketingFlorida.com Zach

    “The criteria is understanding your audience, and how they respond.” Very well said, Monica. There’s no point in trying to establish a following on a social network where your target audience isn’t even hanging out. The research is endless, but I think that’s what makes social media marketing so enjoyable.

  • https://twitter.com/hirendream Hiren Vaghela

    It always good to post on social platforms made by Michelle. People are love to share good things and thats a vital point in social media marketing. If your content is something unique which people are looking for then you have always a good chance to sharing those viral in the different network. Meanwhile you get recommendation and reference which are greatly impact in your promotion.

    Several sites i like which are mention in the post and specially Quora which i am using currently. Socialmention is also a good platform for operating & measuring your social data.

    • http://www.AgooBiz.com Steve Kavetsky

      My team and I recently discovered Quora when WE stumbled on a question regarding Social Commerce Platforms. When WE noticed how active and engaged in conversation Quora’s members are, WE joined in. Quora is one good way of gauging what some of the public thinks about certain products, services, trends, etc. WE’re using it for networking and market research by asking/answering specific questions.

      Steve Kavetsky
      AgooBiz // The Social Commerce Network
      “WE work greater than me”

  • http://www.workingwebsolutions.com/services.html Mary Killelea

    Pinterest is really making nit’s own name. It is also now releasing a “for business use only” platfrom apart from the personal ones we have.

  • http://www.seoboom.es/ seo boom

    The core strengths are building audiences and visibility using search and social channels, as well as diagnostic SEO.

  • http://www.aboutourwork.com David Hunegnaw

    Great article. John Jantsch actually posted an article about a month on the importance of claiming “vast amounts of real estate” online as a B2B marketer in order to increase exposure online… you can read the article here:


    We actually used the article as inspiration to create our own Social Media Small Business Monopoly board outlining the many networks available to the business community: