#SocialChat Discusses Facebook Offers

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On Monday evening, Oct. 1, the #SocialChat community on Twitter gathered for an open forum discussion of the new Facebook “Offers” post now available to business pages.  Since there was no featured guest this week, all participants found themselves in the hot seat that night.

Host, Alan K’necht (@aknecht), started the group off with an easy warm-up question.

@aknecht warm up question

For American Facebook users this question might seem a little odd, but Alan is based in Toronto, Canada and frequently doesn’t see exactly the same Facebook products there as in other countries.  Facebook as been carefully stepping around Canada’s privacy codes for over a year now and often rolls out things in the US while working out the details for rolling out the same feature in Canada.

Most everyone in the chat had seen friends responses to offers in their news feeds, and our good friend Kevin Mullett (@kmullett) has crafted several and already presented on the pit-falls of Facebook offers at AllFacebook San Franscisco.  Warm up questions are great for spotting who has great info in an open forum 🙂

Offers are now for local & e-commerce. How do you like it for a fan base builder?

Before the group chimed in on the heart of the question, they pointed out a limitation on the availability of offers.  Only pages with a fan base of 400 or larger have access to offers.  Angelique (@afmarcom) jokingly commented, “Yeah, what’s with their “400 likes”? Don’t they WANT my money?”

Once they moved off from that side-bar, several members of the group thought that yes, offers would help grow a page’s fan base.

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When it comes to conversions, will the offers’ ability to track via offer code or bar code become a go to product for you?

Although the marketers in the group liked the ability to track an offer by code, Keven Mullett (@kmullett) again found a flaw.

SocialChat screen capture

How do you see this option being used for the holiday season?

Facebook Offers Tips from the Pros:

  • Offers are a great opportunity to start testing Facebook ads if you’ve never given them a try.  The spend is very minimal.
  • Offers are excellent for stirring activity among your existing fans.  An average page post is only seen by about 30% of your fan base.  Use the paid promotional opportunity to boost your visibility within your community.
  • The holiday shopping season is upon us.  Offers couldn’t be timed any better.  Make your 4th quarter great with loyal fans and new customers.

Please check out the related article:

Facebook Offers: The Beginning of the End of Business Freebies

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and... Read Full Bio
Michelle Stinson Ross
Michelle Stinson Ross
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  • Michelle are you talking about placing ads promoting posts you have made on your facebook page or is this something else?


    • This is something else. The “Offer” is a particular kind of post available to business pages. Basically, it allows you to post a discount, BOGO, or some other deal to your timeline in a way that you can track and your fans can easily share and redeem. The first offer your page posts is free to see how it works. After that, you will have to make a minimum ad purchase to promote subsequent offer posts.

      Hope that clarifies things for you, Herman.

  • I still have to see “An offer you can’t refuse” with immediate ROI. So no, it’s not all magic. I believe it’s a good offer to broader the horizons for Small Businesses, but FaceBook is ‘just’ another platform. A huge platform, but the success you get from it is what you put in.

    • I couldn’t agree with you more. Facebook and social media in general is no field of dreams. Just like any other relationship, it takes time and effort to build something of lasting significance.

      The return on your investment in social media does not have to be a mysterious moving target, though. I still see a lot of businesses that jump into it without clearly defining their purpose for being there in the first place. If you are clear on what you want to accomplish, then it’s far easier to measure whether your social efforts are hitting that mark or not.