Social Media Monitoring: What You Need to Know

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Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign is working or not. Thus, social media monitoring is also integral for your SMM efforts.

Know Your Objective

Every action must have a goal—and not just any ordinary or broad objective, but something that is clear, specific, reasonable and actionable. It is simply to know what you want to discover on your social media marketing efforts.

Do you want to get alerts on what other people are saying about you or your brand? Perhaps you want to know what your potential market needs or want to know. Or it can be as simple as finding anyone that will mention your chosen keyword so you can join in with the conversation.

Know Your Priorities

Social media marketing can be overwhelming, especially when picking out the platform to choose. That’s why you also have to decide what battle to join. Triaging all social media messages that come your way could help when focusing on what’s important. If you have a big business with a handful of known products, you can categorize your SMM campaign based on it or by type of messages that you want to track.

Know Where to Monitor

Since there a lot of social media networks available, monitoring each of them can be daunting. That’s why you need to know which platform to monitor. Find the ones that brings the most exposure for your brand, as well as where majority of your existing and potential market at hanging out in the digital world. This could also be helpful when wanting to know what channel to use when trying to listen on what other people say about your or your brand.

Know What to Monitor

Other than knowing where to monitor, you also need to know what to monitor. It all boils down to your campaign’s objectives. The marketing itself can be overwhelming, but monitoring your campaign’s success could be worse. Knowing what you’re looking for can help you manage your tracking efforts easily.

Know What Tools to Use

Of course, the best way to monitor your campaign is with the help of social media marketing tools. List down the things that you need to track and your chosen platform, and then find the right tool that would work well with your platform and deliver what you need.

Aki Libo-on
Aki is a content strategist, marketing consultant, and former assistant editor of SEJ. When not at work, she is busy plotting her #WorldDomination plans while... Read Full Bio
Aki Libo-on
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  • Ruben Couto

    Nice overview of some important aspects to take into consideration using social networks. The main idea would be: FOCUS! Establish goals and focus your actions towards them!

  • Isaac

    What I think is the most important out of all these tips (not that the others aren`t that important) is knowing WHAT to monitor. Social media monitoring might seem as a very directed discipline – however, there are many fields/many things that you can monitor. Therefore, it is really important that before you start with social media monitoring, you should know precisely what you want to monitor that can help you achieve your goal.

  • Matt B

    Great post. It would be great if you could go more in-depth into the social media marketing tools that are available. I know there are some sites that measure public sentiment on social media sites regarding brands, products, etc. I would like to know more about how these evaluations work, and whether they’re valuable or not. Thanks.

  • Mary Killelea

    All aspects have been tackled. Thanks!

  • Charles Rodrigues

    Social Media has been enjoying the limelight for quiet sometime now. It is wise to learn more about them and monitor them appropriately.

  • Cusco

    Aloha Aki, very good article, I can see that social networking is a very important element to integrate to a website, because It creates interaction with visitors. But at the same time is a headache because today we have too many social networks and maybe will appear more in the future.

  • Gary

    Thanks for the tips. I personally use BuzzBundle and I absolutely love it. It tracks everything you need to know and more. If you have not used it yet, then I suggest you at least check it out. They even have a free version which almost does everything the paid version does. More than worth the look.

  • Randy Guzman

    This is certainly an interesting post. Keep sharing your thoughts.

  • Dante

    Hi friends, I never heard about Buzz Bundle; Gary please can you share the website link, because I searched in Google but found pages I’m sure those are not the web site you are referring to, thank you.

  • Anna

    I agree with you, every SMM action should have goal, so it’s very important for us to Identify all social networks that our audience is active develop action plan for those networks … 🙂