Skimlinks Launches New API Suite to Simplify Content Monetization

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Skimlinks Launches New API Suite to Simplify Content Monetization

skimlinks launches api

Skimlinks, a leading content monetization platform, attracted substantial media last month related to Pinterest’s use of their product. Now, the innovative affiliate company has launched a new API suite that will enable startups to quickly monetize websites.  The new Skimlinks API has the following features that businesses can use to simplify and enhance the monetization process:

Link API:
This API, which uses the core Skimlink technology, makes it easy for publishers to quickly monetize links on a website or app by easily turning normal links and product references into affiliate links. As a result of this API, publishers will not have to install JavaScript.

Reporting API:
The new Reporting API, which is still in beta, will provide up-to-the-minute analytics related to commissions and earnings. This service, which is free for most Skimlinks users, will allow publishers to easily segment reports and determine which pages or products are generating commissions. The data found in the report will help companies understand their customers’ behavior.

Product API:
The Product API, which was formerly named EveryFeed, provides a real-time product search that returns filtered results in XML or JSON. Since the results are returned in these formats, website developers can easily customize the design of the site. In addition, the URLs in the Product API are natural merchant URLs and the user can see where the link will take them.

Merchant API:
The Merchant API, which is only available to high-volume publishers, can be used to filter the links that are pushed through Skimlinks on the basis of merchant name or category.

Andrew Warner, a serial entrepreneur and the president of Mixergy, recently said the following regarding Skimlinks ability to help startups generate revenue:

“Skimlinks is an inspiring story of a discovery of a way of generating revenue for entrepreneurs that’s going to help companies grow. There will be entrepreneurs in the future who will say, ‘because of Skimlinks I was able to build this business. It wouldn’t be around otherwise.’”

The Skimlinks monetization platform, which can provide an immediate revenue stream for new businesses, processes 110 million clicks a month for over 700,000 sites. If you are a publisher or are involved with a startup, this innovative company and the new API are worthy of consideration.

[Sources Include: Skimlinks]

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
David Angotti
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  • Alan Bleiweiss

    While some people may not have any problem butchering the core concept of the web, I take a very different view. A link is supposed to lead to high quality, related content, offering someone the ability to then go deeper into a subject, or get more information on a particular aspect of a subject. Deceiving site visitors and tricking them into getting you more money is a very poor business model.

    I would also love to see statistics on how many click on those links and end up buying. While typical marketing shoots for 1% to 3% conversion of ads in general, if that’s consistently the same with people clicking on links embedded in content, it means that potentially up to 97 or even 99% of people who click are just as likely to not know they’re links for profit rather than informational.

    • David Angotti

      Hi Alan,

      While I can understand and may even agree with some of your points above, I think to say that sites like Skimlinks are “butchering the core concept of the web” might be a little bit of an overstatement. I feel that much of the general public might actually prefer strategically placed affiliate links that are related to the content on the page over distracting non-related banner ads.

      At the end of the day, I think it is important for each webmaster to have the freedom to decide how to monetize their site or business and that it is up to the free market to determine if that manner is acceptable.