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SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast]


On-demand indexing is here.

Control when Bing, Yandex – and soon, Google – discover new and updated content now lies in your hands.

Fabrice Canel, Principal Program Manager for Microsoft Bing, joined me to discuss how IndexNow works and how to incorporate it into your SEO strategy.

IndexNow will be a great way to notify search engines of all content changes on the web. Adoption and announcements are slated for 2022, so search engines can index content faster.

In this podcast, you’ll learn why search engines are adopting IndexNow, how to adapt to this change and use it to your advantage.

What we don’t want to accelerate is the crawler, we want to slow down crawling and we want to be notified about what to crawl. –Fabrice Canel, 48:50

IndexNow really fixed the real-time discovery issues that we were having of not discovering what’s happening on the internet. It’s here to be aware of each and every URL on the internet.–Fabrice Canel, 31:40

We want to make businesses successful by getting their latest content without crawling too much. –Fabrice Canel, 29:39

[00:00] – Meet Fabrice.
[02:18] – Which search engines use Bing Webmaster Tools for discoverability?
[07:23] – An advantage of IndexNow.
[07:55] – The difference between crawling and IndexNow.
[10:57] – Does Bing still crawl after an alert?
[12:48] – Cloudflare as a partner and the challenges you can overcome with IndexNow.
[14:27] – Will smaller sites be able to adopt IndexNow?
[17:24] – How will IndexNow affect ecommerce sites?
[22:12] – Examples of non-meaningful changes.
[23:16] – Do you still need a sitemap?
[24:40] – If you sign up for IndexNow, will your site still be crawled as often?
[26:06] – The end goal for IndexNow.
[26:57] – Are there any sites that shouldn’t use IndexNow?
[34:10] – How long will it take to index web pages with IndexNow?
[35:56] – How Google’s experiment with IndexNow is going.
[40:42] – Can IndexNow identify new image and video files?
[42:17] – Is the news using IndexNow?
[47:31] – Having IndexNow as an opt-out.

Resources Mentioned:

Adoption of the IndexNow is super easy. You just set up your own key on the site.–Fabrice Canel, 16:26

Let’s make 2022 the year of slowing down crawling and a better crawl budget.–Loren Baker, 48:57

If we can have one uniform language or one uniform style of feed or API call to update everything, I think you’re definitely on to something.–Loren Baker, 44:14

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Connect with Fabrice Canel:

Fabrice Canel works on the most exciting team at Microsoft: The Bing team. Each day hundreds of billions of new pages appear on the web, and hundreds of billions of previously-existing pages are updated with new content.

Indexing and crawling the web is a large-scale distributed task that requires speed, precision, and comprehensiveness. With over 24 years of experience at Microsoft, this is what he enjoys doing.

Connect with Fabrice on LinkedIn:
Follow him on Twitter:

Connect with Loren Baker, Founder of Search Engine Journal:

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Category SEJ Show SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast]

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