One of the most challenging tasks for many SEO experts is to find customers. This is especially true for those with newer companies that don’t have the reputation of Bruce Clay, WebiMax, and BlueGlass Interactive, for example. For them, SEMrush GEO, a new feature added to the already popular SEMrush professional SEO software, may be the quickest way to identify potential clients.
The fastest way for any new business to grow is to offer its services to other local businesses first and establish a good reputation among entrepreneurs in its neighborhood.
The challenge is to identify businesses that are ready to pay for search engine marketing. While Google AdWords does offer an Analyze Competition feature that allows advertisers to compare their AdWords performance to other advertisers in similar categories, no other tool allows SEOs and search marketing experts to identify AdWords spenders based on location and with so many in-depth details.
After the initial geographic search by zip code or city, SEMrush GEO provides all the necessary contact information (URL, physical address, and phone number), as well as the approximate marketing spend that these businesses pay for AdWords. To compile the list in such detail, SEMrush GEO grabs data from SEMrush main, Yellow Book records, and Google Maps.
The tool first shows a limited number of businesses, but it allows SEOs to order the full report by completing a short contact form. There is no pricing specified on the site, but it was safe to assume that an in-depth report of this nature would not be free. After filling in the request, I received a response with a quote of $1 for each listing and a minimum order of 100 listings.
For SEOs looking for new customers, SEMrush GEO listings enable immediate contact. In the case of local businesses, the advantage is that they can meet the clients face-to-face. Another important aspect is that SEMrush GEO pinpoints both large and small businesses, thus enabling potential business relationships with neighboring corporations.