Advertisement

#SEJThinkTank Webinar Recap: Top 5 Adwords Hacks With Larry Kim of Wordstream

  • 461
    SHARES
  • 777
    READS
#SEJThinkTank Webinar Recap: Top 5 Adwords Hacks With Larry Kim of Wordstream

On Wednesday, March 16th, the SEJ ThinkTank welcomed WordStream CEO Larry Kim back. This was his second time joining us, and his presentation was filled with tons of great information, as usual! Moderated by SEJ’s founder, Loren Baker, the hour-long webinar included a 40-minute presentation by Larry and a short Q&A session. The webinar was sponsored by WordStream.

Here’s what you missed!

Larry

(Besides epic pictures from Larry.)

Google Side Bar Ads are Gone–Now What?

The first topic Larry dug into was news that Google is taking away their side bar ads. What does that mean for you? According to Larry, it is good news. According to data from more than 2500 WordStream customers, Desktop click-through rates are up. Watch the full recording in the section below for all the juicy details Larry shared.

5 Adwords Hacks with Larry Kim

After a short bit about sidebar ads, Larry dug into the meat of his presentation. Here are a few highlights from his webinar.

  • Quality score is vital – it impacts your ad impression share and cost per conversion.
  • Work on creating “unicorn” ads – the top 1% of ads by CTR by focusing on keywords with high intent.
  • Use emotional triggers to increase your CTR by a factor of 6.
  • Delete ads that don’t convert and double down on ads that do.

Want to learn more? Watch Larry’s entire presentation below.

Top Adwords Hacks of all time

Join Us for Our Next Webinar!

Want to know what strategies your business can leverage to be at the forefront of this change?

Join our next webinar on Wednesday, July 24 at 2 p.m. ET as Milestone’s Michelle Robbins, Christi Olson of Bing, and VMWare’s Punnyatowa Ghosh discuss top search trends, schemas, and how voice search is impacting online opportunities in 2019.

How Digital Marketers Leverage Schemas to Drive SEO & Voice Search
ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Ebook

Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ... [Read full bio]

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next