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#SEJThinkTank Recap: Why Nostalgia Marketing Works


Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.

On June 3rd, 2015, the SEJ Marketing ThinkTank webinar series was joined by Kelsey Jones, the Executive Editor of SEJ, for an insightful presentation about retro marketing and how brands are using the style to stand out in a sea of content.

Kelsey’s 40 minute presentation was followed by a short Q&A session, where attendees were able to ask questions about what works (and what doesn’t) in nostalgic marketing campaigns.

Her presentation covered what nostalgia marketing is, why it is so effective, and also included several examples of several brands that are doing it right. Top examples included Coke bringing back Surge and BuzzFeed’s brand publisher content.

SEJ ThinkTank Webinar

How to Make Nostalgia Marketing Work For Your Brand

Think nostalgia, or retro, marketing could help your brand? Kelsey’s suggestions included:

  • Pull marketing/content ideas from when your target audience was between the ages of 6 and 16
  • Use it to showcase your brand’s own history
  • Don’t over do it – you risk being seen as cheesy or trying too hard
  • Use it to develop a stronger connection with your audience
  • Do your research – was the toy you think people will connect to recalled for massive safety issues? This may end up coming across as ignorant or insincere to your audience.

Want to learn more? Watch the video recording here:

Or, view Kelsey’s slides here:

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Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ...

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