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#SEJThinkTank Recap: How to Build Links Using Content Marketing & Blogger Outreach

#SEJThinkTank Recap: How to Build Links Using Content Marketing & Blogger Outreach

Recently, the SEJ Marketing Think Tank was joined by SEJ founder Loren Baker for a pretty awesome webinar about using blogger outreach and content marketing to build links.

Loren has over a decade of experience in the link building area, which makes him a really good resource on the topic.screenshotLorenBaker

The presentation was moderated by SEJ Executive Editor Kelsey Jones and included a 20 minute Q&A session at the end. If you missed out, or just want to re-watch the webinar, check out our YouTube channel or download Loren’s slides on SlideShare.

An issue with our webinar platform meant Loren was unable to share his case study, so if you’d like to see that, be sure to check out the slides below.

Watch “How to Build Links Using Content Marketing & Blogger Outreach” with Loren Baker

View Loren’s Webinar Slides (including a case study)

#SEJThinkTank: How to Build Links Using Content Marketing & Outreach from Search Engine Journal

Tools Loren Mentioned

Through out the webinar, Loren and Kelsey mentioned a bunch of great resources you can use in your quest to gain links. They are listed below for your link-building convenience.

SEMRush

This tool is a favorite of Loren’s. You can use it to see what your competition is up to, research key words, and much more.

BuzzSumo

Another one of Loren’s top tools, BuzzSumo allows you to discover what type of content is being shared the most on any topic.

Majestic

This tool allows you to find out how sites are linking to one another. They offer several different tools that offer information such as backlinks, top referral sites and backlink history.

BuzzStream

According to Loren, this is one of the best ways to stalk and connect with influencers. Just don’t be weird.

MuckRack

Kelsey mentioned this tool as a good resource to discover what type of information specific journalists tend to share. It can also be used to find out who is already sharing your content.

Join Us for Our Next Webinar!

Top 4 Link Building Mistakes To Avoid In 2022

Tired of following the same link building strategy only to keep getting the same results? Ready to spend less time while earning more links?

Join our next webinar on February 2, at 2 p.m. ET and learn how to escape the link building groundhog day many organizations find themselves in by attending our next webinar.

 

Featured Illustration: Created by Paulo Bobita

Screen shot taken by Caitlin Rulien

Category SEO Webinar

Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ... [Read full bio]