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#SEJThinkTank Recap: How to Build Links Using Content Marketing & Blogger Outreach

Recently, the SEJ Marketing Think Tank was joined by SEJ founder Loren Baker for a pretty awesome webinar about using blogger outreach and content marketing to build links.

Loren has over a decade of experience in the link building area, which makes him a really good resource on the topic.screenshotLorenBaker

The presentation was moderated by SEJ Executive Editor Kelsey Jones and included a 20 minute Q&A session at the end. If you missed out, or just want to re-watch the webinar, check out our YouTube channel or download Loren’s slides on SlideShare.

An issue with our webinar platform meant Loren was unable to share his case study, so if you’d like to see that, be sure to check out the slides below.

Watch “How to Build Links Using Content Marketing & Blogger Outreach” with Loren Baker

View Loren’s Webinar Slides (including a case study)

Tools Loren Mentioned

Through out the webinar, Loren and Kelsey mentioned a bunch of great resources you can use in your quest to gain links. They are listed below for your link-building convenience.


This tool is a favorite of Loren’s. You can use it to see what your competition is up to, research key words, and much more.


Another one of Loren’s top tools, BuzzSumo allows you to discover what type of content is being shared the most on any topic.


This tool allows you to find out how sites are linking to one another. They offer several different tools that offer information such as backlinks, top referral sites and backlink history.


According to Loren, this is one of the best ways to stalk and connect with influencers. Just don’t be weird.


Kelsey mentioned this tool as a good resource to discover what type of information specific journalists tend to share. It can also be used to find out who is already sharing your content.

Join Us For Our Next Webinar!

Link Building in 2024: What Works, What Doesn’t, and What’s Next?

Join us as we review what’s currently working in the world of link-building, and how you can develop a winning content and link building strategy in 2024.


Featured Illustration: Created by Paulo Bobita

Screen shot taken by Caitlin Rulien

Category SEO Webinar
Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ...

#SEJThinkTank Recap: How to Build Links Using Content Marketing & Blogger Outreach

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