This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.
Google Extends Length of Titles and Descriptions
Google has made a significant change to its search results pages by extending the length of titles and descriptions. Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters.
Meta descriptions have been extended in lengths as well. Learn more about the significant change Google made to the SERPs in this week’s top news post.
New gTLD’s Impact to Your Site’s Rankings
When it comes to the New gTLD domain names, such as .AGENCY, .MARKETING, .CARS, or .ATTORNEY (there are over 700 of them now), SEOs are curious to know if they’re just a fad or if they’re a marketing technique that’s here to stay.
Back in 2014, SEJ contributor Bill Hartzer began testing how the new gTLDs affect a website’s SEO. He wrote up his findings exclusively for SEJ in this week’s top strategy post.
Popular Search Marketing Posts
Here is a rundown of the most popular posts on SEJ from last week:
- Google Extends the Length of Titles and Descriptions, by Matt Southern
- New gTLD’s Impact to Your Site’s Ranking, by Bill Hartzer
- 15 Best Practices for Facebook Live, by Lisa Lacy
- Are You Wasting Your AdWords Budget? Lessons from 2,000 Audits, by Jacob Baadsgaard
- Google Launches New Mobile Friendly Testing Tool, by Matt Southern / [AD] Directory Submission Sites Google (Still) Likes
- SEJ Annual Report: State of Digital Marketing in 2016, by Aki Libo-on
- Google Strengthens its Mobile-Friendly Ranking Signal, by Matt Southern
- Search from Your iPhone’s Keyboard With New Google Gboard, by Matt Southern
- Google Ads Now Being Shown in Image Search, by Matt Southern
- Is Your Content Stolen? Here’s What You Can Do, by Greg Secrist
Download This Week’s Episode of Marketing Nerds
In this episode of Marketing Nerds, Features Editor Danielle Antosz sits down with Pamela Lund of That Pam Chick to talk about creating a comprehensive marketing plan. Pamela shares how to get started when working on a new brand, how to help your CEO understand ROI that can’t be seen right away, and how to track as many marketing touch points as possible.
Featured Image: Image by Paulo Bobita
In-post Photo #1: Image by Matt Southern
In-post Photo #2: Image by Paulo Bobita
In-post Photo #3: Image by Globe Runner. Used with permission.
In-post Photo #4: Image by Paulo Bobita