See a Breakdown of Top 10 Industries Contributing to Google’s 2011 $37.9B Revenues

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Did you see Google’s “disappointing” #37.9 Billion 2011 earnings announcement for their 2011 ad revenues? Ever wonder which industries contribute the most to Google’s ad revenues?  The findings are summarized in this cool new Infographic by Wordstream. What can your clients learn from these numbers?

“This is all original research – Google doesn’t provide a detailed industry/company breakdown of where their revenues come from. And the results give some insights into the state of the economy and the strength of our online marketing industry.” – Wordstream

  1. Finance & Insurance – $4.0 Billion (example keywords in this industry include: “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”)
  2. Retailers & General Merchandise – $2.8 Billion (example keywords in this industry include “zumba dance dvd”, “proform treadmill”, “weber grill accessories”)
  3.  Travel & Tourism – $2.4 Billion (e.g. “new york hotels”, “plane tickets”, “rental car deals”)
  4. Jobs & Education – $2.2 Billion (e.g. “accredited online college degrees”, “online certificate programs”, “unemployment benefits”)
  5. Home & Garden— $2.1 Billion (e.g. “replacement windows cost”, “appliance repair”, “cabinet refacing”)
  6. Computer & Consumer Electronics – $2.0 Billion (“ink cartridges discount”, “pc memory”, “online video conferencing software”)
  7. Vehicles – $2.0 Billion (e.g “cheap hybrid cars”, “certified used cars”, “bridgestone tires”)
  8. Internet & Telecommunications – $1.7 Billion (“pre paid cell phones”, “domain registration”, “cable internet providers”)
  9. Business & Industrial – $1.6 Billion (“custom business cards”, “cheap office supplies”, “foam packing”)
  10. Occasions & Gifts – $1.2 Billion (“funeral flowers arrangements”, “flower delivery”, “wedding gift registry”)
Melissa Fach

Melissa Fach

Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO. She specializes is the Psychology behind blogging and content marketing. Melissa is also an associate on the Community team at Moz, an associate and writer at CopyPress and an editor at Authority Labs. She is a self-proclaimed Star Wars and Internet geek and volunteers with big cats at
Melissa Fach

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  • Jyostna

    Waw! Its great to know about Google ads revenue contributors and also Most bloggers also depends on these top contributors! Nice article.

  • Jeff Downer

    I am not a big fan of infographics. They so often ares just visual gibberish. This is the exception that proves my rule. Readable and informative.