Aaron Wall noticed that SearchGuild.com, which was one of the first major search marketing portals, news sites and forums which just kind of died off over the past 2 years after endless hacking and bad hosting, just sold on SEDO for the low low price of $8,655.
Aaron points out that the price was a major bargain, especially given its vast array of backlinks from sites ranging from Search Engine Land’s homepage to SEOBook to two year old TechCrunch posts and Wired.com.
Given its total of almost 28,000 inbound links, the buyer (which a commenter says is SEONews.com) obtained those old links for $3 a piece. Not to mention the value of the original SEO content on the site.
Would your search company benefit from organic links on SEOBook, Search Engine Land and Wired.com for $.31 a piece?
Aaron adds that
“If you had to try to build those same links Search Guild has in today’s market they could cost $100,000 and/or a couple years to build. Even after the site changes ownership, most of the inbound links will stick too. In fact, if you move a domain to a new URL and ask people to redirect the links, over 90% of them will not.”
Time to start keeping an eye on SEDO and other domain auction houses for aged quality and niche domains & sites which are being sold for well under their value. A byproduct of the recession perhaps?