Search Engine Marketing in Poland (Chart)

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In order to enumerate the revenue of Google Poland coming from a single search, it has been assumed that the concern holds 97,4% of shares in the Polish search engine market (the source: The total number of searches in August 2010 mounted to 2664 mln (the source:, which gives 2,595 mln searches in Google Poland monthly.

97,4% x 2 664 mln = 2 595 mln


According to Puls Biznesu the revenues of Google Poland in 2010 reached 700 mln PLN. Just for the sake of calculation we have assumed that if 1/3 of the expenditures for the classified ads in search engines in 2010 was spent in contextual nets (source:, then the spendings for the campaigns that show on the sites in search results must have constituted 2/3 of the whole amount. Knowing the number of searches in Google Poland per month, we are able to calculate the revenue achieved with a single search.

[(700 mln x 2/3) / 12] / 2595 mln = 0,01498608 [PLN] ≈ 1,5 [gr]

This is the approximate result, however it allows to illustrate the search engine revenue, deriving from providing the user with the answer to the enquiry he or she has made.

Jacek Tkaczuk

Jacek Tkaczuk

Jacek Tkaczuk is Group SEO Manager at Bluerank. Bluerank is a Polish search engine marketing agency providing SEO and PPC services, including mobile SEO services,... Read Full Bio
Jacek Tkaczuk

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