Search Engine Journal Getting Its Social On in Vegas

SMS Text

That’s right!  SEJ will be well represented at Search Marketing Expo’s Social Media Marketing conference in Las Vegas in December.  Yours Truly will be taking the podium during the Twitter Traffic session to talk about hashtag-based chats and how to drive qualified traffic to your sites. SEJ will also have a camera on site to catch all of the social luminaries in the act of networking Vegas style.

So, what’s on tap for SMX’s first all Social Media show? I spoke to SMX Big Wig, Danny Sullivan not too long ago, so here it is in his words:

First of all, we have two fantastic keynotes. We have Del Harvey from Twitter. She oversees its safety and trust department. Then we have Vic Gundotra, the Senior VP with Google+. You can think of him as the godfather of Google+.  He oversees all of Google’s social efforts. Either one of those speakers would get me excited, to have both of them is completely over the moon.

Of course there are all of the great sessions sandwiched in between those two keynotes. We are trying to do more than just the typical tips and tricks for Twitter and Facebook. We are going to look at some of the smaller social network sites and the importance of blogging. We have two panels that are focusing on customer acquisition and customer service. There will also be a discussion on social commerce sites and how to make the sale.

We are also including a session on SEO for social managers. So, for this show we are flipping things around. Normally, it’s social for the SEO crowd. This session is for social media mangers to help them understand how SEO plays a role in their world.

So, what do YOU want the full scoop on? I’m just one SoMe lovin’ gal, so I can’t be in more than one session at a time. I know I’ll cover the fantastic keynotes for you.  But I need to know which session you would like me to sit in for you.

Here are your choices for Day 1:

  • Tactics to Increase Facebook Reach & Engagement
  • Maximizing Impact with Twitter Ads
  • Social Sites You Shouldn’t Overlook
  • Customer Acquisition Through Social Media
  • Blow Me Away Blogging
  • Customer Service Through Social Media

Here are your choices for Day 2:

  • Making the Sale Via Social Ecommerce
  • SEO for Social Media Mangers (I vote for this one)
  • Measuring Success: From Reach to ROI
  • Social Media Automation
I promise I’ll cover at least the #1 choice for each day.  But you guys have to comment and tell me what you want the skinny on.
(By the way, if you want to attend the show yourself and hang out with me, hit me up on Twitter @SocialMichelleR. I have the hook-up on a discount.)

Image Credit: Shutterstock/welcomia

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Jenise Uehara Henrikson

    Personally I’d be interested in Blow Me Away Blogging and Measuring Success: From Reach to ROI. The last one especially; trying to figure out whether that last campaign was worth the time/attention/resources spent is a great problem to solve.

  • Michelle Stinson Ross

    The ROI session was high on my personal list as well. There will be a great group presenting that session. Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)
    Speakers: Mark Cooper, Chief Marketing Officer, Co-founder, Offerpop (@offerpop), Nan Dawkins, Founder, CEO, Social Snap (@NDawkins_SC), and Jon Morris, CEO, Rise Interactive (@JonBMorris)

    OH! Big tip for anyone following the SMX twitter coverage. Be sure to create a list of the speakers before the conference.

  • Andrew Bink

    I wish I could attend, sounds fantastic!

  • Mark Traphagen

    Hey, you left off the Google+ panel that ends day two, right before Vic Gundotra’s keynote!

    • Michelle Stinson Ross

      I will be setting up for Vic’s keynote, so it would be difficult for me to blog G+ . I have to pick my battles sometimes 🙂