Last Thursday, the SEJ Marketing Thinktank was joined by Dan Morrison of aimClear for a sponsored webinar about using social data to drive social media ROI. The session was moderated by our own Loren Baker, the founder of SEJ, and included a Q&A session where attendees were able to pick Dan’s brain.
Dan’s presentation included a lot of great information about how to stop throwing your money away on social media campaigns. Highlights of his presentation include:
- How to retarget users using cookies
- How to nurture leads using RLSA
- Using psychographic data
- Finding social signals from strong users
Thank you to all who joined us for Dan’s webinar! If you weren’t able to make it, or if you want to re-watch Dan’s presentation, here is a full recap video, and a link to Dan’s slides.
Watch a Full Video Recap
View Dan’s Slides on Slideshare
Join Us for Our Next Webinar!
Join our next webinar on Wednesday, October 23 at 2 p.m. ET and discover the five biggest PPC trends coming up in 2020 and how to strategically plan your campaigns around these latest trends.