Last Thursday, the SEJ Marketing Thinktank was joined by Dan Morrison of aimClear for a sponsored webinar about using social data to drive social media ROI. The session was moderated by our own Loren Baker, the founder of SEJ, and included a Q&A session where attendees were able to pick Dan’s brain.
Dan’s presentation included a lot of great information about how to stop throwing your money away on social media campaigns. Highlights of his presentation include:
- How to retarget users using cookies
- How to nurture leads using RLSA
- Using psychographic data
- Finding social signals from strong users
Thank you to all who joined us for Dan’s webinar! If you weren’t able to make it, or if you want to re-watch Dan’s presentation, here is a full recap video, and a link to Dan’s slides.
Watch a Full Video Recap
View Dan’s Slides on Slideshare
Join Us For Our Next Webinar!
Hacks To Earn 1000+ High Authority Links From US Media With Digital PR
Join us as we explore case study examples of data campaigns that have driven hundreds of links from the press. We’ll also be examining how these campaigns were executed to earn authoritative links and mentions, which are critical for SEO.
