Last Thursday, the SEJ Marketing Thinktank was joined by Dan Morrison of aimClear for a sponsored webinar about using social data to drive social media ROI. The session was moderated by our own Loren Baker, the founder of SEJ, and included a Q&A session where attendees were able to pick Dan’s brain.
Dan’s presentation included a lot of great information about how to stop throwing your money away on social media campaigns. Highlights of his presentation include:
- How to retarget users using cookies
- How to nurture leads using RLSA
- Using psychographic data
- Finding social signals from strong users
Thank you to all who joined us for Dan’s webinar! If you weren’t able to make it, or if you want to re-watch Dan’s presentation, here is a full recap video, and a link to Dan’s slides.
Watch a Full Video Recap
View Dan’s Slides on Slideshare
Join Us for Our Next Webinar!
Want to know what strategies your business can leverage to be at the forefront of this change?
Join our next webinar on Wednesday, July 24 at 2 p.m. ET as Milestone’s Michelle Robbins, Christi Olson of Bing, and VMWare’s Punnyatowa Ghosh discuss top search trends, schemas, and how voice search is impacting online opportunities in 2019.