ReachLocal Delivers Local Search to FTD Florists
ReachLocal and FTD Florists are working together on a customized local search campaign in which 20,000 FTD merchants will be advertising on Google AdWords, Yahoo Search Marketing, IYP’s like SuperPages, and Advertising.com. According to the agreement, FTD will implement all of its local search advertising through ReachLocal.
ReachLocal, which is almost perfect for the small town mom & pop store, uses a low maintenance local search marketing interface which uses customized toll free numbers for local search lead tracking and ReachLocal hosted landing pages for lead and sales generation.
Albeit an easy system for the novice online marketer to understand, more experienced search marketers with higher budgets may find it more efficient, speedier and more cost effective to purchase directly from the search engines or work with a local integrated search marketing agency.
“FTD is the most respected and recognizable name in the floral industry, and we’re thrilled to partner with the organization to bring our leading online marketing solution to thousands of florists,” said Zorik Gordon, president and CEO, ReachLocal. “FTD provides tremendous value to its member florists, and our solution will take its advertising and marketing capabilities to the next level — helping them incorporate the most dynamic advertising tool available today: local search.”