Goes Live : Netscape Makes the Switch

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AOL’s Netscape social news Digg-clone has made the switch from to the new branding of We had reported on the planned change last week, and the launching of has taken place.

The old URL now points to a traditional news portal at and users actually have to type in ‘’ in order to view the social news sharing site.

Instead of making the switch instant, AOL should have served a choice for Netscape visitors to view the new or the traditional AOL powered news portal.

I’m also a bit disappointed that Propeller does not have a new design. It appears that the company simply switched out the logos, URL, and did a mass replacement edit to substitute the word Netscape with Propeller.

I could be wrong, but given the big party over at TechCrunch 40, AOL could have taken full advantage of the social news switch by giving us something somewhat new at… instead, it’s just the same old Netscape social news, without the PageRank.

Still, I amongst many will still give the chance it deserves, but hope that it does spruce up its design, editing and usability enough to escape the Netscape shadow, and make its own waves in the social media sea.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Dan and Jennifer

    Yeah, it was a bit of a surprise this morning – noticed that a bunch of our traffic started coming from along with the hits from – and by mid morning traffic was gone.

    Looking forward to see how this works out over the coming weeks…

  • Clickfire

    I guess there’s not much chance they will permanently redirect all those urls 🙂

  • Loren Baker, Editor

    They ARE currently being redirected from the old Netscape, ( redirects to so maybe there will be some out of the gate value for

  • ToddW

    Netscape was up there as #2 next to GOogle for traffic sources for one of my sites… they CAN provide some decent traffic if you can get “in” good.

  • PocketSEO

    Strange for them to redirect in that way. They don’t give much indication that the old Netscape moved.