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Pronto.com Out of Beta, Adds Aggregated Product Reviews

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Pronto.com Out of Beta, Adds Aggregated Product Reviews

Pronto.com, part of the IAC family which includes Ask.com, is out of beta and the shopping comparison engine is ready for the holiday season. Pronto.com has added aggregated consumer reviews of products from around the Internet and has increaed its search index to 50 million products.

From the press release :

Pronto.com is the first comparison-shopping site to aggregate millions of user-generated product reviews from across the Web.

Currently, most comparison-shopping engines only provide product reviews contributed from their limited base of users. By contrast, Pronto.com’s proprietary search technology identifies millions of product reviews posted across the Web, maps them with exact matches of products in the Pronto index and analyzes the positive or negative sentiment contained in the reviews.

The aggregated product scores are then converted into a percentage called the Pronto Product Rating, with 100% being the highest, and displayed to consumers alongside the product search results. Currently, hundreds of thousands of products searched by Pronto.com include the new user-generated reviews with more being added daily.

“Pronto.com should be an online shopper’s first stop this holiday season,” said Dan Marriott, Pronto.com CEO. “Pronto will have lower prices than our competitors, since our index contains over 50 million products from five times more merchants than other comparison-shopping sites. Plus, we’re now the only comparison shopping engine that provides millions of web-wide user-generated product reviews to help buyers make more informed purchase decisions.”

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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