Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter

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twitter video ads

Today, Twitter announced a beta test of new Promoted Video ad units. Twitter has been experimenting with these new ads for the past few months, with tests showing Tweets containing native Twitter video generate better engagement and more video views.

Here’s an example of a Tweet with native video.

In addition to uploading and distributing native video on Twitter, advertisers will also be able to measure the reach and effectiveness of their video content.

Twitter is now offering advertisers the ability to run ads with a new Cost Per View (CPV) ad buying model. With this new ad buying model, advertisers only get charged when a user starts playing the video.

Advertisers running Promoted Videos have full access to Twitter’s video analytics, which tracks things like completion percentage and organic vs. paid video views.

Twitter has expanded the tests of native video with select content publishers and verified users, but no word on when it will be rolled out to the rest of us.

However, all signs point to native video coming to all users eventually, as Twitter states: “the overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.”

If you’re an advertisings partner and interested in running a promoted video, Twitter says to contact your account representative to get started.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Rank Watch

    Twitter is slowly and slowly grinding its way towards how they can improve their overall site performance and user retention. Streaming of videos is yet another way of not only doing this but also enabling Twitter to expand its reach and find out new ways to monetize itself.

  • miketat

    Here its a nice step taken by twitter by which new users will engage to them and there is a chances to get much attention by videos promotion.