Process for Analyzing a Twitter Account

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Whenever someone follows me on Twitter, I will check out their profile to see who they are and if they are legit or a spammer. For the most part, if someone is active in the community and is involved in Internet Marketing in one way or another, I will follow them. However in order to keep my account clean and filled with only active and relevant members, I will use the following process.

Always start with the easiest things first. Go to and look at their basic information.

  • Full Profile: Check to make sure they have the basic information, including a avatar, brief bio and a link to their website/blog.
  • Follower/Following Ratio: This is always a fast way to see how influential and active a person is on twitter. If the person has 3-4 times as many following than followers, they are probably not very influential.
  • Number of Tweets: If you notice that someone has 5,000 followers and only 80 tweets, that person is probably a spammer.
  • Type of Tweets: You also want to look at the most recent tweets to see what that person tweets about. Many spam accounts will add RSS feeds to their twitter account, so that it stays up to date all of time. If you notice the same type of tweets without any personal communication between other tweeters, it is most likely an account set on auto-pilot.


Klout & Twitter Grader Scores

The Klout Score is the measurement of your overall online influence. The scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. This service will give you very detailed information on the users influencers, @ mention count, total RTs, mutual follows and more.


Hubspot’s Twitter Grader service allow you to enter a twitter handle and receive a score out of 100% on how powerful or important a twitter user is. To me the overall score is a bit arbitrary, however it is a good starting point to see how influential the twitter user is.


Quick Follower Analysis

Refollow is a great Twitter analysis service that can perform many functions and filter options. I typically enjoy how you can put in a twitter handle and see who that person is following or who is following them, along with their twitter data, just by hovering over their avatar.

Friend or Follow

I used to use a service called MyCleanr that would show you everyone that you were following that wasn’t following you. It would also show you people that have not been active on Twitter. However it is no longer active.

Friend or Follow is a similar service I found that will let you do a similar analysis on an account. I particularly like to see which accounts I follow have not been active for a while. If someone has not tweeted in 6 months or more, I will usually stop following them since they have abandoned their account.

Using various tools such as these, we can find a 360 degree view of Twitter users. What are some of your processes?

Mark Thompson
Mark Thompson is the creator of StayOnSearch, a blog dedicated to Marketing Professionals, SEO's, and Business Owners. He also is the President of Search Creatively, an Internet Marketing and Consulting company.
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  • Mckinley Media Group

    Very informative..I will be using Klout Score to rate my twitter right now

  • Kristi Hines

    Definitely some simple yet good ways to make sure you are on the right track with your Twitter!

  • Michael

    Really this is good Idea

  • Rajnikant

    Very nice information

  • Heshansomaratne

    Very very good information for anyone to make 100% use of their twitter account. Twitter is without a doubt a great way to drive quality traffic to any site when combined with sites like Friends or Follow and Twitter Grader like you mentioned,

  • Tola

    I'm quite guility of this myself but I don't use all those tools. Maybe I'll try some of them out. Thanks for the tips and at least I know I'm not the only one doing follow analysis…

    • Mark Thompson

      You are welcome Tola.

  • Randy Duermyer

    I think this all goes overboard. Well I strongly support vetting those who follow you, I've found the Klout rating often inaccurate. For example, someone with a couple of thousand followers and no Tweets whatsoever gets a strong Klout rating. How can someone give you Klout if they're not tweeting?

    I also think checking to see how influential they are or how many followers they have and who is following is pointless and time wasting. Sure, I”d like all my followers to have 50K people following them, but I'll follow back if I feel the person's tweets will add value to my stream (tweet about what interests me), are not strictly self-promotional or could be a potential business partner or client down the road, even if that person only has 10 followers right now – you never know, that person could become the next Twitter rock star.

    • Mark Thompson

      I agree that it can be a little overboard if you tried to do this for every single person that follows you on Twitter.

      I also will follow people that don't necessarily have lots of people following them, as long as they are active and related to the industry I will most likely follow back.

  • Mitch Bennis

    I'm pretty new to Twitter, but it's pretty obvious that a lot of the follows I get are desperate or ignorant internet marketers just looking for a follow back. One look at their page is all it takes to see that they bring nothing to the table but a big can of that nasty meat-like stuff. Usually when I don't follow back, they unfollow me in short order. I'm happy to see them go.

  • Vivek Kuriyal

    Great post. Would like to add- 'If you notice that someone has 5,000 followers and only 80 tweets, that person is probably a spammer.' OR CELEBRITY 😉

  • Steven James

    There is definitely a lot of clutter on Twitter, this post defenitely helps sort out some of that clutter.

  • Zangelo38

    If twitter were to disappear tonight i would be a happy man.