When Panda 4.0 was rolled out last month, press release sites were hit particularly hard. PR Newswire lost around 63% of their SEO visibility as a result of Panda 4.0, according to data from SearchMetrics.
Recently, PR Newswire announced their plans to recover from the Panda 4.0 penalty by taking action against spammers. Their plans include new press release guidelines and deleting low quality content.
Ninan Chacko, PR Newswire’s CEO, stated in a release:
PR Newswire is committed to continuously improving the quality of the content distributed via our network, website, and other digital channels… By reviewing each piece of content to ensure message quality, and deleting releases we find to be of low quality, we will increase the value of our content and website for our audiences, and limit the exploitation of content distribution for questionable SEO tactics.
Effective immediately, PR Newswire is implementing new copy quality guidelines. Their editorial staff will review press releases to ensure they meet the following criteria:
- Insightful analysis and original content;
- Varied release formats, to prevent repeated use of templated copy (except boilerplate);
- Acceptable length of content, to prevent very short messages that are only being put out to get links;
- No overuse of keywords and/or links within the message.
In addition, PR Newswire also intends to assess press release data on an ongoing basis to identify and delete low quality content to be more in compliance with Panda 4.0.
Google’s recent action targeting low-quality content in the Panda 4.0 update affirms the importance of ensuring press releases and other content distributed via PR Newswire’s network are of real utility and interest to journalists and bloggers, as well as the general public
For more information, see the full release. A hat tip goes out to Search Engine Land for discovering and drawing attention to this release.