I am an avid reader of Search Engine Journal due in large part that it has actual SEO meat with real takeaways especially the posts by Ann Smarty.
In the Internet Marketing field we often see articles created just for the sake of content and just as with some presentations at conferences, they just bloviate about the same general information we already know.
So as to not fall in that trap I will quickly get into some key plugins I feel add to the SEO of your WordPress site.
- All in One SEO Pack – As it states it’s an all in one tool to automatically & individually customize your site’s SEO.
- Google XML Sitemap – If you are going to use an XML sitemap as a backstop to make sure your pages are found by the search engines then this is best tool to make sure its continually and automatically done.
- Permalink Redirect – Automatically 301 redirects your posts to the clean SEO friendly URL you setup
- Post Teaser – You could code this in most themes but this will automatically do so to prevent any chance of duplicate content while also increasing your page views.
- WordTwit – Automatically tweets your post on your Twitter account once its published.
- TweetMeme – Great plugin to easily encourage your posts/pages to get retweeted on Twitter – also shows some great stats.
- Yet Another Related Posts Plugin – Great way to keep your readers on your site and increase internal links to relevant posts.
- Cookies for Comments – Matt Cutt’s not so secret plugin along with Akismet to prevent bot comment spam from devaluing & infesting your site.
- Wptouch iPhone (ANDROID) Theme – Automatically presents your site in a mobile friendly format when viewed on the iPhone or Android device.
Right now the popular SEO theme is Thesis which is used by Matt Cutts, Michael Gray, Rhea Hoffman, among others in the Internet Marketing space as its a great theme if you can’t or just don’t want to code.
Thesis has a lot of the SEO structure inherent within the theme so you would not need the All in One SEO Pack but to really reduce your coding I would highly recommend adding the Thesis OpenHook plugin.
I will be speaking more on SEO for WordPress at WordCamp LA on September 12th after which I will be speaking at SMX East & PubCon.
Michael Martin is the SEO Director of Project Management at Internet Marketing Inc. – http://www.internetmarketinginc.com/ – based out of San Diego, California. Michael graduated from UMass Dartmouth with a Computer Engineering degree and a minor in German before quickly entering the IT Project Management field in Cambridge, Massachusetts.