The effect of Digg style sites on link building, SEO, and driving traffic has helped fuel the social media marketing movement. But did you know there is much more to social media marketing than just listings on Digg, Netscape and StumbleUpon?
Pligg is an open source program which powers a lot of the Digg style sites on the market and if you represent a niche business, chances are that there is a Pligg powered site perfect for your marketing campaign. Being that these sites are extremely focused, my professional opinion is that by participating in them you can attract more targeted traffic to your web site and listings may have a more powerful effect on future search rankings; especially in vertical and longtail results.
For example, in Search Engine Journal’s case, 100 Sphinn visitors could be much more powerful than 5,000 Digg users as Sphinn members are search engine marketers, tuned into the search world, and highly receptive to our material and sponsorship messages.
Some of my favorite targeted Pligg sites are:
- Hugg.com : Digg for Environmentalists
- Sk*rt : Digg for Women (Huge Traffic Builder)
- Sphinn : Digg for Search Marketers
- Deals.com : Digg for Coupons
- NewsHeat : Digg for Politics
Search for more targeted Pligg powered sites at PliggSites.com
What are your favorite Pligg powered sites? Feel free to share them in the comments below.