Pinterest is Testing the Ability to Pin GIFs

SMS Text
Pinterest is Testing the Ability to Pin GIFs

Posting GIFs has proven to be wildly popular on sites like Reddit and Tumblr, soon you might be able to pin GIFs to your favorite boards on social networking site Pinterest. To be more clear you can already technically pin GIFs on Pinterest, but they appear as static images. With this new feature Pinterest is testing the ability to pin GIFs and play them right within your Pinterest feed.

If you’ve ever browsed Tumblr on a mobile device, GIFs on Pinterest will appear much the same way. A small play button will appear in the lower left corner of the image where users can click to play or pause the GIF. Pinterest has confirmed that they are testing this new feature:

We’re always working on ways to help people discover and save the things they love, which can include animated GIFs. We’ve heard from the community that they’d like the ability to post and view GIFs as Pins, so we’re testing ways to make that happen.

Pinterest is quietly rolling out this feature to a number of test users first, including fashion search engine Wantering who first brought it to the attention of others. This is typical of new features added to any social network, a number of test users get access first before being released to the masses.

It has not been confirmed when, or if, all users will get access to this new feature. It’s no secret that the Internet loves GIFs, so we can only hope more users get access to this feature soon. Do you think this will improve the Pinterest experience? Leave a comment and let me know!

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!
  • Tamar @ShopletPromos

    That’s a great news, I think GIF pins will bring even more traffic to Pinterest website

    • Wantering

      We were excited to be able to play them on Pinterest! If the response is as positive as it is on platforms like Tumblr, it will definitely bring even more traffic.

  • Yeasmin Akter

    I hope so, definitely GIF pins attract users.

  • Amit Verma

    Yes, this functionality of GIF pins is definitely going to improve Pinterest user experience and attract more users

  • Sunday

    Yes, its not secret that the Internet loves GIFs, and it is a welcome idea that Pinterest is another online options where online visitors are going to watch their favorite contents in play format instead of static format. Hopefully, this test would end soon and we get to access the real thing!

  • Aleksejs Ivanovs

    I hope the chosen image for this post is not meant to spell out the word ‘Pinterest’, heh.

  • Mariane@Ringpay

    That’s great ! Pinterest is one of a kind image based social media. With its new features, it would be a better place to post business related gifs and make more reactions from consumers. Cheers!

  • Bilal Ahmad

    So we are now able to post animated images. That is a great feature.