Over two million pins are sent out every day, Pinterest said in an announcement. In an effort to get more conversations started around those pins, Pinterest is introducing Pinterest Messaging.
Now when someone sends you a pin you will be able to reply with a message, or send that person a pin back.
In addition, Pinterest has also added the ability to send pins and messages to groups of people. If you’re organizing a camping trip with friends, for example, you can send pins and messages to the whole group with suggestions of places to go and meals to make etc. You will be able to view your messaging history in your notifications.
Here’s a quick video demonstrating what you can do with Pinterest’s group messaging:
Pinterest Messages works on the desktop, but the experience is a little clunky. On desktop, you won’t even know you received a message unless you get the email notification. Then once you get the email you have to go to the site to respond to the message.
Unless you have Pinterest open often, you’re going to end up missing a lot of messages on desktop. It’s certainly not seamless, which makes it feel like this messages update was designed primarily for mobile.
There’s a lot of potential with Pinterest Messages, I can see being very useful for creative teams collaborating on a project. Do you see yourself using this new feature? Let me know what you think in the comments section.