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Pinterest Launches a New Home Dedicated to Small Business Shopping

Pinterest Launches a New Home Dedicated to Small Business Shopping

Pinterest has launched ‘The Pinterest Shop,’ which is a new section full of product pins from small businesses.

The Pinterest Shop is currently home to hundreds of product pins from 17 US-based small businesses. This feature launches just in time for tomorrow’s Small Business Saturday.

Pinterest Launches a New Home Dedicated to Small Business Shopping

Pinterest already hosts millions of product pins on its site, however, a majority of them are larger brands such as Walmart, Target, and Home Depot.

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Now, Pinterest is providing greater visibility for small businesses with The Pinterest Shop. The new shopping section includes items that are hand-curated by people who work at Pinterest.

Small businesses chosen to be featured in The Pinterest Shop all “make and sell unique goods, are mission-driven, diverse, and have uploaded their product catalog to Pinterest.” At this time, there doesn’t appear to be a way for businesses to request inclusion in The Pinterest Shop.

Some of the small businesses being featured include:

  • The Citizenry (Dallas, TX): Founded by two college friends, the business highlights different work from artisans each season.
  • FOUNT (Cleveland, OH): A leather goods store that got its start making leather bags with a World War II sewing machine they found on Craigslist.
  • Etta + Billie (San Francisco, CA): A skincare line for foodies, offering items such as cold brew mint coffee scrub to grapefruit cardamom body oil.
  • CurlMix (Chicago, IL): Founded by a Who Wants To Be A Millionaire winner, this business offers non-toxic products for people with curly hair.
  • Stasher (Emeryville, CA): This business offers reusable silicone bags with a Pinch Loc seal that you can store, freeze and even cook in.
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To see more of what’s available on The Pinterest Shop, check it out here.


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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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