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Page Rearranges Google, Adds Social Incentive

We reported just the other day that Page had officially taken the reigns over at Google, and that early shuffling in the ranks had already started. That shuffling seems to be complete, at least for the time being, and it represents a huge change in the upper-levels of the company. Page has also set out his priorities early by offering an incentive to all employees for Google’s performance in the social arena.

Page’s selection of new leaders goes to established Googlers who many of you may have heard of before. The following were promoted to a Senior Vice President position:

  • Alan Eustace (SVP of Search)
  • Andy Rubin (SVP of Mobile)
  • Salar Kamangar (SVP of Video)
  • Sundar Pichai (SVP of Chrome)
  • Susan Wojcicki (SVP of Ads)
  • Vic Gundotra (SVP of Social)

And who were these people replacing? Well, that’s the tricky bit: no one. Rather, Page has created six new positions in the company, slicing Google’s various product divisions. Each of these divisions will now have a greater degree of autonomy, which may eliminate some complaints heard last year about Google’s tendency to buckle during the innovation process. There is one name conspicuously absent from the list, however: Marissa Mayer. Formerly the SVP of Local, Mayer is not a part of Page’s new hit team, and no reasons have been given explaining why.

Beyond the major reorganization, Page has introduced a direct incentive for Google’s social performance. This “bonus multiplier” may reduce or increase the target bonuses for employees by as much as 25% either way. Exactly how this social performance will be tracked, or which products it’s associated with, have not been disclosed, but it’s a sure bet that we can see a lot more of Google in the social arena during 2011.

[via Mashable and Business Insider]


Category SEO
Rob D Young

Rob has been insatiably obsessed with Google, search engine technology, and the trends of the web-based world since he began ...

Page Rearranges Google, Adds Social Incentive

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