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Overture Site Match- Yahoo Search´s Paid Inclusion

Overture now offers the Yahoo Search Inclusion under its own branded name –Site Match™.

According to the page info from Overture

Submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can reach millions of users by submitting your pages through one program that powers search results for top web portals such as Yahoo!, AltaVista, AlltheWeb and other sites.

Summary of Site Match Benefits (according to Overture):

More exposure for your site – reach more than 75% of active internet users
A simple, single point of submission to multiple web portals such as Yahoo!, AltaVista and AlltheWeb
Frequent refresh of your pages – every 48 hours
Daily reporting to track and optimize performance

Pricing – Hybrid of Inclusion and Pay-Per-Click

Site Match uses a hybrid of the old Inktomi paid inclusion program and the pay-per-click search listings. When you start a Site Match subscription, a non-refundable annual review fee is charged for setting up your account and for quality review of your pages. Once your pages are accepted into the program, a cost-per-click fee is charged for each lead driven to your site.

URL Submission (non-refundable annual fee, per domain)
First URL: $49
Next 2-10 URLs: $29 each
11th URL and beyond: $10 each

Cost-Per-Click Fees

Tier 1 Categories $.15 :
Computers & Software
Education & Career
Jewelry & Watches
Music & Video
Sports & Outdoors
Toys & Baby Equipment

Tier 2 Categories – $.30 per click:
Financial Services
Flowers, Gifts & Registry
Health, Beauty & Personal Care
Home & Garden
Professional Services
Real Estate
Telecom & Web Services

Search Engine Journal will keep our eyes on Yahoo/Overture Site Match and bring you news on this new and exciting paid search inclusion option as it happens.

What do you think of the Site Match launch and change? Please leave a comment below:

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Overture Site Match- Yahoo Search´s Paid Inclusion

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