Stephan Spencer is the creator of The Science of SEO, a video training program that covers everything from link-building, strategy, technical issues, content optimization, keyword research and everything in between.
Additionally, Stephan is also the co-author of The Art of SEO, a 700-page primer on search engine optimization. With this level of expertise there’s no one better to go to for help with SEO.
Hear Stephan’s advice for retailers in the video below:
Here are some key takeaways from the video:
- Stephan points out that both small and large retailers tend to face the same set of problems. For example it’s hard for retailers to get links because people don’t typically link to e-commerce sites.
- Most retailers also don’t have a lot of the technical things implemented that they should have. Stephan mentions issues with pagination and not having a search engine friendly navigation.
- Retailers aren’t taking full advantage of microdata markup that can be used to optimize rich snippets in Google’s search engine results pages.
- However, Stephan is quick to point out that implementing all these tactics without an overall strategy is huge mistake.
- Stephan offers the major starting point for retailers when formulating a strategy. Be remarkable, which simply means giving people something to remark about.
- Figure out how you’re going to be remarkable with your videos, infographics, blog posts, product descriptions and so on.
- Stephan says Vat19.com is a great retailer to learn from because they create viral product videos that people love and tell others about.
If you have any questions after watching the video, for either myself or Stephan, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from Pubcon 2013.