Organic Listings Forum : Google PageRank, Blogs and Paid Links

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How Relevant is Google PageRank?

Reporting live from SES New York, Mike Grehan is moderating this open forum with Greg Boser, Dave Naylor and Jill Whalen on the panel.

  • PageRank is not as important as it used to be but it is important in terms of crawling frequency and amount of total pages which can be supported.
  • Using NoFollow tools to scupt PageRank is a good thing to do.
  • Shows how many pages you can hold in the index.
  • Toolbar PageRank data is a tiny representation of what real Google PageRank is.
  • Don’t ask an SEO about Google PageRank, ask a mathmetician.

Does Google Monitor User Data :

  • When you mouse over the links, search engines use javascript to track click thru
  • I think they actually are starting to use more of that, but mostly in the blended areas.
  • Google using Feedburner as a quality indicator and most blog posts are enjoying high rankings for about two weeks before slowly dropping in the index due to freshness and hot topics.
  • If Google used only userdate for ranking sites in its index it would be easier to manipulate those rankings.
  • User data is probably part of the algorithm, but there are also 100’s or 1,000’s of such variables.

How Relevant are Blogs to Google Listings

  • Blogging can obtain high rankings, but slowly fades away even with SEO’d posts and titles.
  • Blogs posts have a slow lifespan, but a blogger is inherently constantly producing new news.
  • Front page of Digg or Yahoo Buzz can bring more users and more difference makers than only humans (in terms of links, site usage, advertising revenue)
  • Blogs naturally use keywords in the post, that’s where you’re going to get your natural longtail traffic.
  • Be creative, be original and be different.

What’s the Difference Between a Forum and a Blog

  • RSS. Eventhough forums use RSS, blogs depend on RSS for distribution and aggregation.
  • The more authoritative your site is, the more onpage factors are used. A single page from Forbes.com or a major blog will enjoy more authoritative links because of its blog distribution.
  • Top bloggers can write one post and enjoy ranking before anyone links to them, because of RSS distribution.

Paid Linking and Google Tips

  • Negotiate Links on Your Own
  • Use sites like AdBrite (and other places) to identify bloggers not selling ads and strike up private deals.
  • Negotiate with broker to buy links on select sites which are not listed in networks.
  • Don’t link from all sites PageRank 3 or 5 and above, mix it up.
  • Mix white hat and paid links, then phase out paid links.
  • Cross reference on Archive.org and see how the sites which have been paying for links on sites for a long time, then see how those advertisers are ranking.
  • The guy with the biggest wallet ranks higher.
Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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