Optimize Your Content For Google News With Google News Publisher Center

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Today, Google announced something new for content publishers that will allow them to have more control over how content shows up in Google News. The newly launched Google News Publisher Center will let you make changes to Google’s record of your news site.

With the Publisher Center, your potential readers can be more informed about the articles they’re clicking on and you benefit from better discovery and classification of your news content.

To use the new Publisher Center, first you have to verify ownership of your site using Google Webmaster Tools. Then you can use the Publisher Center to directly make the following changes:

  • Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)
  • Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections2014)
  • Label your sections with a specific topic (e.g., “Technology” or “Politics”)

Whenever you make changes to your site, Google recommends checking for their record of it in the Publisher Center and updating it if necessary.

Getting started with it is a simple process, all you have to do is click on the link above and

  • Verify ownership of your news site.
  • Review and update your news site details.
  •  Review and update your site’s news section URLs & labels.
  • Review the info again when your site changes.

At the moment, this new tool the tool is only available in the U.S. but Google plans to introduce it in other countries soon along with more features.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Sandy

    thanks for Matt Southern for sharing this…very Good information. hahah thanks to Google also after long time google giving me same good news…otherwise very time Google update only about Panda and penguin.

  • http://www.myvalvecaps.com/ Melissa Lee

    Hi Matt, my question is i do have a website and i want to publish a news about it but i don’t control any sort of blog or news website, is it possible to publish my news without having a news or blog website.

  • http://www.youthwiz.com Akshay Sapkal

    Same question here….
    I have a technology and blogging blog…but i do not have daily news updates…it can be said news come up certainly less number of times…so is there a chance of getting listed in Google news if i post a news article and ping to Google ?