NOFOLLOW Wikipedia to PageRank Zero Campaign

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For those of you who missed the big news Sunday & Monday, all outbound Wikipedia links are using a NOFOLLOW tag, which basically means they will not pass Google PageRank / Google Juice and should no longer have effect on search engine rankings (although they will still be indexed by some search engines as backlinks).

Some bloggers and Wikipedia editors feel shafted by this, as in essensce, Wikipedia was created and is run by free volunteers has established its credibility and Google dominance due to millions of incoming links to Wikipedia material.

Once such blogger, Andy Beal, has launched a campaign to try and reduce Wikipedia’s PageRank to Zero via web publishers changing all of their existing natural links to Wikipedia into links which also include the NOFOLLOW tag.

Will this work? Nope. But, it’s a valiant effort and maybe, just maybe, such action could generate more of a public argument on the use of NOFOLLOW outside of blog commenting.

More from Andy Beal of Marketing Pilgrim:

Until Wikipedia realizes that its popularity (and link value) has only come about because hundreds of thousands of lowly webmasters linked to the site without using the NOFOLLOW tag, I plan to include NOFOLLOW on any future links to Wikipedia and will display the above logo on my site as a battle-cry to rally others.

Wikipedia is all powerful, because the masses made it that way. Send Wikipedia a message and display either this sign or your own! (above)

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • lnahinu

    I have a few good links on wikipedia. I wasn’t look for pageranking but traffic and that’s what I got from wikipedia and I am thankful for it. Wikipedia is up there for their backlinks but what what is still king in SEO and that is content. Backlinks are good and work out well but wikipedia will still keep getting links from relevant information sites. Wikipedia is a trusted source and people are getting angry with the nofollow, I support the nofollow because less people will be linking for the pagerank and it will work out in the favor of good SEOs.

  • Sushubh

    i personally hate the idea of Wikipedia using nofollow.

    i always hated the idea of sites using nofollow.

    if you dislike, distrust a link, simply remove it. as simple as that.

    if you think a link is worth showing on your website, let the site get the credit for being worthy of getting placed on your site.

  • SearcH EngineS WeB


    ///Andy Beal, has launched a campaign to try and reduce Wikipedia’s PageRank to Zero

    It is not just about getting their PageRank to ZERO – they are now doing VERY well on Google and well on Yahoo for Many Competative terms.

    They would lose their rankings if Webmasters did this in protest.

    But it will be interesting to see if using the NOFOLLOW actually improves or decreases their rankings.

    In the sense that they are giving less outbound links (even to high quality sites).

    This presents a great opportunity to analyze the effects of frontlinks on SERPs

  • Halfdeck

    “But it will be interesting to see if using the NOFOLLOW actually improves or decreases their rankings.”

    I believe Google’s already taken care of Wikipedia’s outbound links on their end, so I don’t expect this move to have any effect on anyone’s rankings.

  • Andy Beard

    Someone had the great idea of knocking together a Wordpess plugin.

    This allows you to add nofollow automatically and retrospectively to all Wikipedia links.

    When you decide to remove the nofollow on all those links, you just deactivate the plugin

  • CarstenCumbrowski


    I hate the existence of NOFOLLOW and the best way to get rid of it is by rendering it useless.


    Wikipedia is the wrong target. Target the SEs who created this mess in the first place.

  • Wissam Idrissi

    Your Blog is Nofollow too, how you expect juice from someone bigger the you while you don’t give it to someone smaller then you lol.