No Quick Fix: Google+ Traffic Continues Downward Trend

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Over the past few days there has been a lot of buzz surrounding the coverage of Google+, particularly focusing on the measured 60% downward trend seen in the site’s traffic as reported by Chitika Insights. In further investigation of this matter, Chitika researched traffic patterns of the social network to determine whether the downward trend witnessed was a short term fluctuation as some proposed, or just the start of a longer term trend.

The data revealed that the trend seems to be continuing. Although Google+ saw a brief uptick in the sites traffic after it went public, Chitika Insights reported a prolonged and sustained downward trend in overall activity coming from the site. The new data reveals an even sharper drop in traffic from its peak of 70%.

This prolonged downhill trend is potentially impacted by the following reasons:

  • Google may have focused too much on building a social network that would be able to compete with Facebook, rather than innovating and developing one which could outperform it.
  • By failing to provide developers with an API, which would support a network of useful services for their users, Google created a hurdle for themselves as they continue to be out-developed by Facebook.
  • Facebook also contributed to limiting the success of Google+ in taking precautionary measures to corral their users and prevent them from switching to the new social network. This effectively restricted users ease of transition and Google+’s ability to expand.

Over the next several months, pay close attention to Google+ as it makes its attempt to claw its way up through the ranks of social networks. If Google is able to implement a platform which supports the development of a network of services which promotes user activity and accessibility, they may be successful in reversing this downward trend. Or, perhaps not — but only time will tell . . .

If you are interested in how these figures were acquired, the methodology was posted in this recent Chitika Insights post.

Gabe Donnini
Gabe Donnini is a Data Solutions Engineer at Chitika and a lead author for reports by Chitika Insights, the research arm the online ad service.... Read Full Bio
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  • No one important

    If google were to put a link to google plus on there homepage they would take over the market like they are dong with google chrome. If they want google plus to take off. I think its a no brainer

  • Mark

    Unless I’m mistaken – these numbers don’t reflect mobile usage. My friends and I probably use 90% mobile app access to use +, especially hangouts – which we are consistently using, and has replaced 80% of our text messages amongst our group using the hangouts.

  • Jenni

    Launching business profiles would help. A lot of businesses are keen to get on there, and bespoke marketing campaigns and contests would in turn get more people using it. I think at the moment a lot of people are looking for a reason to use it but complain that their friends aren’t on there.

    Facebook doesn’t offer anywhere near as much as it could in support for businesses so there’s a lot of scope for innovation.

  • Arsenal

    If Mobile usage was down as well there would be more room for concern

  • Ed Luvables

    I noticed that i was the second person to 1+ this post. It currently has 219 tweets, 79 LinkedIn shares, and 31 facebook likes. They need to improve on what 1+ing a webpage does. Hitting the 1+ should show up in your Stream like it does in your facebook news feed.

  • Turkey Property

    I agree completely with the comment regarding business use. My understanding is that Google is placing more emphasis on social networking when assessing a website’s performance, so it would seem logical that Google+ would be business friendly.