Itâ€™s ironic that Yahoo! hired Lloyd Braun from ABC to create new in-house content just as user generated content took off. The only thing that really came out of Braunâ€™s division was The 9 then he was gone.
But that doesnâ€™t mean Yahoo! has given up on original programming. Theyâ€™re launching a new video project featuring a news anchor that will sing the news (Hat Tip SEL). No kidding.
But instead of hiring a musician / journalist to sing the news wouldnâ€™t it be more interesting to have users upload videos of them singing the news? Some would be greatâ€¦some would be awful. But a big part of American Idolâ€™s appeal is watching all those awful singers! The site could allow users to vote on the best song of the day and feature a Top 10 all time vote getters too.
The end result would be a site featuring diverse content that would increase adoption of Yahoo! Video and be cheaper to produce.
John Boyle runs SocialNext, a blog tracking the next generation of marketing via viral video and social networks. He’s been working in Search Marketing for over seven years. He can’t sing at all.