CBS Scores Viral Hit with “Robin Sparkles”
The CBS sitcom How I Met Your Mother has scored big wins on MySpace and YouTube by weaving storylines from the show online. Their first...
About
John Boyle runs SocialNext, a blog tracking the next generation of marketing via viral video and social networks like MySpace. He urges you to vote Sideshow Bob for Mayor.
Articles
5 1/2 Ways To Take Advantage of YouTube Politics
YouTube is creating a Political Section for the presidential candidates. There are lots of creative ways to use YouTube to reach people. Here are 5...
New Yahoo! Show Slightly Off Key
It’s ironic that Yahoo! hired Lloyd Braun from ABC to create new in-house content just as user generated content took off. The only thing that...
Google Plays Hardball Over YouTube
New NBC Universal CEO Jeff Zucker blasted Google-owned YouTube on Wednesday, complaining YouTube wasn’t doing enough to stop users from uploading copyrighted clips of NBC...