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#MarketingNerds Podcast: Dennis Goedegebuure on Content Strategy

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#MarketingNerds Podcast: Dennis Goedegebuure on Content Strategy

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

For our Marketing Nerds podcast this week, I had the pleasure of interviewing Dennis Goedegebuure, who will be covering his version of the content and brand pyramid in more detail at SEJ Summit Dallas on March 31st. Conference tickets are FREE to attendees, thanks to our sponsor, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

Want to attend? We still have a few spots open – so if you are in the Dallas area and want to learn from Dennis (and other speakers like Michelle Lowrey, Greg Gifford, and more), sign up for an invite now. If you aren’t in the Dallas area, the SEJ Summit will also be in Chicago, NYC, San Francisco, and London this year.

Main Takeaways From Podcast With Dennis Goedegebuure

Join Dennis G., of Fanatics Inc. and formally of AirBnB and eBay as  he discusses his idea of a content pyramid and why focusing on quality, preparation and creativity over frequency will help you craft content that will prosper almost automatically.

  • How Dennis looked for greater content marketing opportunities while working Airbnb and eBay
  • What the brand pyramid is and how it applies to content
  • How to create content for almost any vertical
  • Why focusing on quality and preparation is key to any content strategy

To listen to Marketing Nerds with Dennis Goedegebuure and Kelsey Jones:

Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter or email at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

 

Featured image created by SEJ. Other image via Shutterstock.

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Kelsey Jones

Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of SixStories.com and StoryShoutNews.com. Kelsey has been in digital marketing since ... [Read full bio]

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