Why You Need a Social Media Calendar and How to Create One

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Why You Need a Social Media Calendar | SEJ

You’ve heard of social media calendars before, but do you know what they are and how to use one?

Chances are you don’t. And that’s okay, I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web.

Here’s why you need a social media calendar and how you can create one:

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Why You Need a Social Media Calendar | SEJ


A social media calendar can help you consistently promote high quality content, cut down on wasted time, and organize and curate content.

If you aren’t using one, you should reconsider. It’s helped me almost double my Twitter engagement over the last six months.

So, what do you think? Are you going to use a social media calendar?


This post originally appeared on Quick Sprout, and is re-published with permission.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • R.Rogerson

    It’s tools like this that show the gap most SEO’s still have to make-up to the Marketers level.
    Anyone with advertising or marketing experience would have already analysed audiences, noted activity times, identified when prominent sharers are active, when competitors tend to post, when possible sources post etc. etc. etc.

    And the calender should match your analytics and monitoring systems.
    Planning content creation, site publishing, social pushing are one side of the coin. Tracking the effectiveness of it all is then other side. It’s no good posting that content week after week if you see absolutely no gain. And the only way you will know that is if you have tied publishing with monitoring.

  • Before reading this I would have assumed that every business already had established a social marketing calendar. Yes, it’s that critical to have one! And for my clients I also keep a spreadsheet of every post, response, increase in growth, ad or boost. The beautiful thing about social marketing is that ability to manage it in a very organized way – please don’t “wing it” and then wonder if it’s working!

  • No wonder social media networks affect the lives of many people nowadays.